CONCEPT 12 Healthcare
Concept caseBiotech Corporate Brand Narrative
Connecting research capability with corporate expression
A hypothetical biotech R&D company, building a corporate narrative, visual identity and presentation materials for international partnerships.
Design detail
Research and partnership information architecture
See how the brand rules reach a specific touchpoint, through a detail, an interface, or a layout.
01 / DESIGN CHALLENGEdesign challenge
Research areas, platform technologies and partnership models must speak to readers from different professional backgrounds. The concept brief: respect the boundaries of scientific information while creating an accessible company overview.
02 / BRAND STRATEGYStrategic direction
Content is organized by research area, platform capability and partnership pathway, with a clear terminology hierarchy linking overview to detail. Project materials do not fabricate research results, trial progress or partner institutions.
03 / VISUAL EXPRESSIONVisual and experience
Abstract visual elements drawn from cellular structures and connections, combined with large-format imagery and pared-back charts, create a measured reading rhythm. Corporate materials, partnership presentations and the website share a consistent visual language.
04 / CONCEPT DELIVERABLESConcept deliverables
- Corporate narrative framework
- Brand visual concept
- Partnership presentation template
- Corporate website interface
Start from your market and the business question.
We look at the brand's stage, the professional material, and the market requirements, then define the scope for brand strategy, interdisciplinary design, and overseas projects.