CONCEPT 20 Automotive
Concept caseAutomotive Components Group Brand
Shaping manufacturing capability into a global voice
A hypothetical automotive components group with international operations, building a unified expression across brand architecture, product literature and trade show presence.
Design detail
Bilingual catalog and product mapping
See how the brand rules reach a specific touchpoint, through a detail, an interface, or a layout.
01 / DESIGN CHALLENGEdesign challenge
The group, its plants and product lines each used separate materials, leaving international communication without a complete view of capabilities. The concept brief: give corporate identity and product information a shared, extensible structure.
02 / BRAND STRATEGYStrategic direction
We mapped the hierarchy of the group and its product lines, organizing materials by manufacturing capability, product category and application. Spanish and English content share unified terminology and chart styles, with no fabricated certifications or client lists.
03 / VISUAL EXPRESSIONVisual and experience
Precise linework, product and material imagery, and a stable layout establish a professional tone. The corporate brochure, product catalog, exhibition stand and website all extend the same visual identity.
04 / CONCEPT DELIVERABLESConcept deliverables
- Group brand architecture concept
- Bilingual product catalog
- International exhibition stand concept
- Corporate website interface
Start from your market and the business question.
We look at the brand's stage, the professional material, and the market requirements, then define the scope for brand strategy, interdisciplinary design, and overseas projects.