CONCEPT 17 Automotive
Concept caseNew Energy Vehicle Brand and Touchpoints
Aligning product design with brand direction
A concept for an electric vehicle brand entering the European market, spanning visual identity, vehicle design language and presentation touchpoints.
Design detail
In-Vehicle Interface, Website and Vehicle Identity
See how the brand rules reach a specific touchpoint, through a detail, an interface, or a layout.
01 / DESIGN CHALLENGEdesign challenge
The corporate brand, vehicle range and product experience need a shared foundation for recognition. The concept explores how a design language can extend across vehicles, the website and showroom spaces, beyond the logo alone.
02 / BRAND STRATEGYStrategic direction
The brand narrative follows the proposed product positioning, with distinct roles for corporate values, vehicle features and user experience. Vehicle naming and information follow a scalable hierarchy, with no invented claims about production, performance or sales.
03 / VISUAL EXPRESSIONVisual and experience
Simple identity elements, restrained interfaces and a consistent approach to materials express the product experience. Original vehicle and showroom models help assess visual coherence.
04 / CONCEPT DELIVERABLESConcept deliverables
- Automotive Brand Concept
- Vehicle Identity Guidelines
- Website and In-Vehicle Interface Concepts
- Brand Showroom Concept
Start from your market and the business question.
We look at the brand's stage, the professional material, and the market requirements, then define the scope for brand strategy, interdisciplinary design, and overseas projects.