Brand Strategy and Architecture
We clarify the relationships between positioning, core values and the business, creating a coherent brand architecture and direction that guide design and communications.
Explore Brand Integration →Long-term partnerships
A strategic partner to 58 Fortune Global 500 companies
Our partnerships last more than five years on average, with a 92% renewal rate.
Since 2003, we have worked with 58 Fortune Global 500 companies across 15 industries, including automotive, finance, technology, consumer goods and healthcare. These lasting partnerships are built on expertise, strategic alignment and a commitment to our clients’ goals.
How We Work Together
A brand strategy that carries through every touchpoint
For large enterprises, brand work often spans multiple business units, markets and applications. We connect strategic thinking with design implementation to build brand systems that can evolve and endure.
Visual Identity and Guidelines
We translate brand ideas into logos, color, typography and graphic language, then apply them across workplaces, communications and environments so teams can express the brand consistently.
Explore Visual Identity →Digital Experience and Content
From corporate websites and interactive experiences to marketing content, we structure information and design user journeys that communicate brand value clearly across digital touchpoints.
Explore Website Services →Spatial Experience and Implementation
We extend the brand into exhibitions, commercial spaces and wayfinding systems, aligning content, circulation and the visitor experience to connect online perceptions with real-world encounters.
Explore Spatial Design and Wayfinding →Our Collaboration Process
From shared goals to sustained collaboration
We define scope, deliverables and a clear rhythm of communication, helping brand, marketing and business teams align at every key stage.
Clarify business goals and brand challenges
We review existing brand assets, the market landscape and audience needs to define the problems the project must solve and the applications to prioritize.
Set strategy and scope
We align on brand direction, services, deliverables and timeline, and agree on leads from both sides, the review process and acceptance criteria for each phase.
Design development and real-world testing
Working from the agreed direction, we develop creative and design concepts, test them across key touchpoints and refine the details through feedback into a complete expressive system.
Delivery, rollout and iteration
We deliver design files, guidelines or digital assets as agreed, work with implementation teams on rollout, and plan future updates as business needs evolve.
Related Work
Answering brand needs across contexts
From visual identity to spatial and interactive experiences, these projects show our design practice across different service contexts.
Finance Visual IdentityBank of China Visual Identity Upgrade
A visual identity project that expresses and applies a financial brand's image.
View Project →
Consumer Goods / Brand SpacePanasonic
Bringing brand expression into exhibition space, connecting product presentation with the on-site experience.
View Project →
Technology / Immersive ExperienceHuawei 5G Beyond
An immersive technology exhibition that turns technical content into a tangible brand experience.
View Project →FAQs
Before we begin, you may want to know
Can we start with a single project?
Yes. We can start with a specific need, such as a brand review, visual identity, a website or a space. We first define the immediate goals and scope of delivery, then discuss further services as your business develops.
How are timelines and fees determined?
Timelines and fees depend on the scope of services, depth of design, number of applications, technical requirements and review schedule. Once we understand your needs, we can provide a detailed work plan and quote.
How do projects involving multiple departments move forward?
We recommend naming a project lead and defining each department's review responsibilities, then aligning on goals and delivery standards at kickoff. Consolidating feedback at each review stage reduces back-and-forth and keeps decisions and execution in step.
What should we prepare for the first conversation?
An overview of your company and business, current brand materials, the problems you want to solve, key applications, and your expected timeline and budget range. Existing brand guidelines, websites or design files also help us assess your needs.
Start a Project
Start with your next brand challenge
Whether you are upgrading a brand system, launching a new business or refining the experience at key touchpoints, it can all begin with a conversation about a specific need.
Discuss Your Project →