Packaging Design
Packaging
The Medium Itself
Fusing consumer psychology with visual aesthetics, we make packaging the brand's most powerful communication medium.
Gift boxes, bottles, wine labels, and cans—each designed separately, converging into unified brand identity on the shelf.
Work
Tongrentang
Gift Packaging
From the outer box to the inner lining, the gift packaging creates a cohesive brand experience, led by a distinctive cover.
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Work
Wondersun
Baijiu Packaging Collection
A unified identity across bottles, boxes and gift formats keeps the brand consistent.
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Pantene
Bottle Packaging
Aroma profile, volume and brand colors come together on the front for clear, immediate recognition on shelf.
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Work
CHANDO
Skincare Packaging
Bottle shapes, labels and collection colors are designed as one system, connecting everyday products with gift sets.
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More Packaging Work
56 projects · 60 packaging projects in total

BIOHYALUX is a premium skincare brand known for its advanced skincare technology and specialist formulations.

Dynasty is one of the pioneers of Chinese wine, recognized by consumers worldwide for its heritage and exceptional quality.

The Jingzhao Guancha gift collection brings a cohesive brand expression to premium tea gifting.

Founded in 1828, Wanglaoji is one of China's oldest and most influential herbal tea brands, embodying a rich tradition of Chinese herbal tea.

Founded in 1847, Jacob's Creek is one of Australia's leading wine brands, with a global reputation built on winemaking expertise and an enduring commitment to quality.

Yibeixian places freshness at the heart of its brand. Its “Fresh Walnut Breeze” collection features three products: fresh almond kernels, fresh macadamia kernels and fresh walnut kernels.

Founded in 1999, PRINE RESTAURANT has extended its expertise in premium delicacies and food gifting into wholegrains. Guided by the belief that nourishment begins with food's origins, the range brings its understanding of Chinese food culture to the essentials of everyday nutrition.

Founded in 1765, Hennessy is one of the world's most renowned cognac houses, with a heritage spanning centuries.

Burberry is an iconic British fashion brand, recognized worldwide for its distinctive check and understated British elegance.

Palandri Shiraz is a well-known wine from Western Australia, distinguished by its winemaking approach.

Bright Crystal Eau de Toilette Natural Spray is a signature fragrance from Versace.

Since its founding in 1935, Lancôme has created premium skincare and cosmetics, earning the loyalty of consumers worldwide through exceptional quality and product innovation.

PURECELL is a premium anti-aging skincare brand built around umbilical cord blood stem cell technology. Its range includes Baby Face cream, SKQ2 serum and Sublingual Troche.

Rosenroc is a nutritional supplement brand inspired by Nordic approaches to nature, plant-based nutrition and modern wellbeing.

CHIANTI draws on the terroir of Tuscany, Italian wine traditions and contemporary lifestyle aesthetics, expressing a European winemaking heritage shaped by land, time and craft.

Sourced from Sri Lanka's highland tea gardens, this Ceylon black tea brand preserves local growing traditions, hand-picking methods and tea-making techniques to deliver an authentic taste of its origin.

ZAOGU's Ancient Enzymes Skin Nourishing Soap collection is built around traditional enzyme formulations, with black and white packaging creating a cohesive product family.

Noble is a premium fragrance brand shaped by contemporary scent culture, personal expression and refined living.

Part of the Suhuang Laoyang family, SIJUNZI brings the spirit of Chinese literati aesthetics to traditional Chinese herbal tea.

Alongside its premium food gift boxes with embossed textures, PRINE RESTAURANT, founded in 1999, offers the Zunli collection, defined by all-over geometric patterns, gold square seals and a palette that evolves across seasons.

Dazhai Walnut Milk is a plant-based walnut protein drink made with large walnuts sourced from remote mountain regions, with an emphasis on natural ingredients, health and purity.

JINGHUA is a heritage tea brand owned by Beijing Ershang Jinghua Tea Co., Ltd. Rooted in the character and culture of Beijing, its packaging uses the city's architectural landmarks and collective memories to express the idea of “One City, One Tea.”

Château Coutet Saint-Magne is a historic wine estate in Bordeaux, France.

Since its founding in 1828, Guerlain has been celebrated worldwide for its luxurious, elegant and distinctive fragrances.

The Jingzhao Guancha “A Thousand Li of Rivers and Mountains” gift box is a signature expression of the brand's approach to premium tea gifting.

Guided by its ambition to share Chang'an's tea culture with the world, Chang'an Gongcha presents its Jin Hua Hei Cha gift box in a restrained, understated visual language inspired by the literati of the Tang dynasty.

Parasol is a wine brand focused on winemaking craft and distinctive flavors, offering wine lovers a tasting experience with a character of its own.

Lankao Milk is a well-known Chinese dairy brand recognized for the purity and natural quality of its products.

Junlebao's Family Farm is a pure milk range built around natural nutrition and dedicated pastures. Watercolor farm illustrations connect the packaging system, from individual cartons to gift cases.

Harbin Pharmaceutical Group's mineral oral supplement range supports mineral intake, with two distinct packaging systems for children and adults.

OptiMist Eye Micro-Mist Essence is a medical research-led eye care product from Concord Biotech, drawing on the brand's expertise in biotechnology and precision skincare.

Simpcare is a new-generation skincare brand inspired by nature. Guided by purity, gentleness and science, it focuses on repairing and soothing Asian skin.

Zhuyeqing is a leading name in traditional Chinese green tea. Sourced from prime growing regions in Sichuan, it is known for its fresh, natural taste and distinctive aroma.

Wugu Mofang is a leading Chinese health food brand focused on nutritious, natural and pure ingredients.

ONCHA is a premium tea brand from China that brings natural, high-quality tea together with contemporary design, creating a distinctive tea experience for consumers worldwide.

Readi-Pasta is a food brand bringing together convenient meals, Japanese noodle culture and the tastes of a younger generation.

Vanda is a contemporary personal care brand defined by refinement, comfort and harmony.

A classic Chinese tea with centuries of heritage, jasmine tea is enjoyed by consumers around the world.

Dior holds a leading place in fashion and fragrance, with a global reputation built on refined design, exceptional craftsmanship and a distinguished luxury identity.

Nescafé is a globally recognized coffee brand that has become an everyday staple for coffee drinkers around the world.

Xuelian is a premium natural herbal wellness brand guided by nature, health and luxury. It combines the power of natural ingredients with science to create safe, effective products.

Lapsang Souchong is one of China's oldest black teas, originating in the heart of the Wuyi Mountains in Fujian.

Wenxin Tea is a well-known Chinese tea brand, appreciated for its deep roots in tea culture and carefully crafted products.

Minute Maid is a globally recognized beverage brand owned by The Coca-Cola Company.

Golden Statue specializes in high-quality grain products, providing consumers with healthy, natural food ingredients.

Founded in 1999 and originating in Fujian, Bama Tea is one of China's well-known tea brands.

Founded in 1966, Peet's Coffee is a renowned premium coffee brand from California.

Brisandes is a premium wine brand created by Domaines Barons de Rothschild Lafite. Drawing on a rich winemaking heritage and technical expertise, it pursues exceptional quality and innovation…

Lejia focuses on pet food, canine nutrition and healthy living, providing balanced, science-led daily nutrition for dogs of different ages, sizes and lifestyles.

LONTRUE brings natural ingredients, nutritional science and everyday convenience to a range of nutritious foods and meal replacements that support healthy living.

The Sinopec Conference Center mooncake gift box is designed for conferences, festive occasions and business gifting.

Built around natural almonds, plant-based nutrition and convenient drinking formats, the brand brings the flavor of nuts and a modern approach to nutrition into everyday life.

This juice brand brings natural fruit, authentic flavor and healthy living together, capturing the color, aroma and nutritional appeal of fresh fruit in everyday drinks.

Meifuyuan brings together skincare expertise, scientific research and beauty technology to meet the needs of today's consumers.

BLOOM combines the natural beauty of flowers, the pleasure of fine desserts and contemporary packaging design to bring a sense of occasion to everyday life.

TIENS is an international brand spanning health products, nutritional supplements and life sciences, combining natural resources with modern nutritional science to support healthy living.
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Our Capabilities
Strategy
Brand Packaging StrategyWe develop distinctive packaging strategies grounded in brand positioning and market insight. Clear roles for core products, gift formats and everyday packs give each range a coherent structure.
Visual Design
Creative Visual DesignWe translate strategy into a visual language. Color, graphics and product names form a unified identity on the front of the pack, recognizable at a distance and easy to read up close.
Structure & Production
Structural InnovationWe balance function and aesthetics, considering opening, protection and display together to ensure products are easy to access and stand securely on shelf.
Production
Production SupportWe carry the design through to production, overseeing materials, finishes and prototypes, and delivering files ready for manufacture.
Process
From Insight to Shelf
- 01InsightsReview the shelf and the competition.
- 02StrategyDefine the identity and product ranges.
- 03CreativeDesign bottles, boxes and labels together.
- 04OptimizationFinalize dimensions and production specifications.
- 05PrototypingCheck colors and structure.
- 06ImplementationRefine artwork until it is ready for production.
Food & Beverage · Beauty & Personal Care · Technology · Health · Retail
Food & Beverage · Beauty & Personal Care · Technology · Health & Nutrition · Retail & Gifting
Contact us
Start with
Packaging
Elevate product value through packaging design.
We design individual products and complete ranges, considering both shelf presence and the experience of opening a gift.
Connecting industry expertise with project needs.
Explore industries, service applications and international projects shaped around the brand and experience needs of large enterprises.


















