Packaging Design

Packaging
The Medium Itself

Fusing consumer psychology with visual aesthetics, we make packaging the brand's most powerful communication medium.

Gift boxes, bottles, wine labels, and cans—each designed separately, converging into unified brand identity on the shelf.

2.6sThe Moment of Shelf AttentionPackaging first answers, “Who is this?”
72%Influencing Purchase DecisionsMost choices are made before a product is picked up.
30%Creating Room for a PremiumFor the same product, packaging defines its place in the market.
64%Encouraging Repeat PurchaseLong after the product is used, the packaging leaves an impression that shapes the next purchase.

Work

Tongrentang

Gift Packaging

From the outer box to the inner lining, the gift packaging creates a cohesive brand experience, led by a distinctive cover.

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Tongrentang
Wondersun

Work

Wondersun

Baijiu Packaging Collection

A unified identity across bottles, boxes and gift formats keeps the brand consistent.

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Work

Pantene

Bottle Packaging

Aroma profile, volume and brand colors come together on the front for clear, immediate recognition on shelf.

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Pantene
CHANDO

Work

CHANDO

Skincare Packaging

Bottle shapes, labels and collection colors are designed as one system, connecting everyday products with gift sets.

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Work Index

More Packaging Work

56 projects · 60 packaging projects in total

moisturize beauty
01moisturize beautySkincare Bottles

BIOHYALUX is a premium skincare brand known for its advanced skincare technology and specialist formulations.

dynasty wine
02dynasty wineWine Label Design

Dynasty is one of the pioneers of Chinese wine, recognized by consumers worldwide for its heritage and exceptional quality.

Jingzhao Imperial Tea
03Jingzhao Imperial TeaGift Box Interiors

The Jingzhao Guancha gift collection brings a cohesive brand expression to premium tea gifting.

Wanglaoji
04WanglaojiCan Packaging

Founded in 1828, Wanglaoji is one of China's oldest and most influential herbal tea brands, embodying a rich tradition of Chinese herbal tea.

Jacob’s Creek
05Jacob’s CreekWine Label Design

Founded in 1847, Jacob's Creek is one of Australia's leading wine brands, with a global reputation built on winemaking expertise and an enduring commitment to quality.

Yibeixian
06YibeixianCollection Packaging

Yibeixian places freshness at the heart of its brand. Its “Fresh Walnut Breeze” collection features three products: fresh almond kernels, fresh macadamia kernels and fresh walnut kernels.

abalone prince
07abalone princeWholegrain Collection

Founded in 1999, PRINE RESTAURANT has extended its expertise in premium delicacies and food gifting into wholegrains. Guided by the belief that nourishment begins with food's origins, the range brings its understanding of Chinese food culture to the essentials of everyday nutrition.

HENNESSY
08HENNESSYSpirits Packaging

Founded in 1765, Hennessy is one of the world's most renowned cognac houses, with a heritage spanning centuries.

BURBERRY
09BURBERRY

Burberry is an iconic British fashion brand, recognized worldwide for its distinctive check and understated British elegance.

Palandri
10Palandri

Palandri Shiraz is a well-known wine from Western Australia, distinguished by its winemaking approach.

Versace Bright Crystal frosted bottle packaging
11Versace Bright Crystal

Bright Crystal Eau de Toilette Natural Spray is a signature fragrance from Versace.

LANCOME
12LANCOME

Since its founding in 1935, Lancôme has created premium skincare and cosmetics, earning the loyalty of consumers worldwide through exceptional quality and product innovation.

PURECELL Premium Anti-Aging Skincare Packaging
13PURECELL

PURECELL is a premium anti-aging skincare brand built around umbilical cord blood stem cell technology. Its range includes Baby Face cream, SKQ2 serum and Sublingual Troche.

Rosenroc
14Rosenroc

Rosenroc is a nutritional supplement brand inspired by Nordic approaches to nature, plant-based nutrition and modern wellbeing.

CHIANTI
15CHIANTI

CHIANTI draws on the terroir of Tuscany, Italian wine traditions and contemporary lifestyle aesthetics, expressing a European winemaking heritage shaped by land, time and craft.

TIMES POEM
16TIMES POEM

Sourced from Sri Lanka's highland tea gardens, this Ceylon black tea brand preserves local growing traditions, hand-picking methods and tea-making techniques to deliver an authentic taste of its origin.

Soap Maiden — Traditional formula enzyme skincare soap packaging
17Zaogu

ZAOGU's Ancient Enzymes Skin Nourishing Soap collection is built around traditional enzyme formulations, with black and white packaging creating a cohesive product family.

Noble cosmetics
18Noble cosmetics

Noble is a premium fragrance brand shaped by contemporary scent culture, personal expression and refined living.

Four Gentlemen Herbal Tea | Packaging Design
19SIJUNZI

Part of the Suhuang Laoyang family, SIJUNZI brings the spirit of Chinese literati aesthetics to traditional Chinese herbal tea.

Abalone Prince — Wujian Lotus Seed Packaging
20abalone prince

Alongside its premium food gift boxes with embossed textures, PRINE RESTAURANT, founded in 1999, offers the Zunli collection, defined by all-over geometric patterns, gold square seals and a palette that evolves across seasons.

Dazhai Walnut Drink | Packaging Design
21Dazhai

Dazhai Walnut Milk is a plant-based walnut protein drink made with large walnuts sourced from remote mountain regions, with an emphasis on natural ingredients, health and purity.

Jinghua Tea | Packaging
22Jinghua Tea

JINGHUA is a heritage tea brand owned by Beijing Ershang Jinghua Tea Co., Ltd. Rooted in the character and culture of Beijing, its packaging uses the city's architectural landmarks and collective memories to express the idea of “One City, One Tea.”

CHATEAU
23CHATEAU

Château Coutet Saint-Magne is a historic wine estate in Bordeaux, France.

GUERLAIN
24GUERLAIN

Since its founding in 1828, Guerlain has been celebrated worldwide for its luxurious, elegant and distinctive fragrances.

Jingzhao Imperial Tea: A Thousand Miles of Rivers and Mountains Gift Box
25Jingzhao Imperial Tea

The Jingzhao Guancha “A Thousand Li of Rivers and Mountains” gift box is a signature expression of the brand's approach to premium tea gifting.

Chang'an Gongcha — Golden Flower Dark Tea Gift Box Packaging
26Chang’an Tribute Tea

Guided by its ambition to share Chang'an's tea culture with the world, Chang'an Gongcha presents its Jin Hua Hei Cha gift box in a restrained, understated visual language inspired by the literati of the Tang dynasty.

PARASOL
27PARASOL

Parasol is a wine brand focused on winemaking craft and distinctive flavors, offering wine lovers a tasting experience with a character of its own.

Lankao Milk
28Lankao Milk

Lankao Milk is a well-known Chinese dairy brand recognized for the purity and natural quality of its products.

Junlebao “Family Farm” Whole Milk | Packaging Design
29Junlebao

Junlebao's Family Farm is a pure milk range built around natural nutrition and dedicated pastures. Watercolor farm illustrations connect the packaging system, from individual cartons to gift cases.

Haphar Mineral Oral Solution Packaging Design
30Hayao

Harbin Pharmaceutical Group's mineral oral supplement range supports mineral intake, with two distinct packaging systems for children and adults.

Concord Biotech
31Concord Biotech

OptiMist Eye Micro-Mist Essence is a medical research-led eye care product from Concord Biotech, drawing on the brand's expertise in biotechnology and precision skincare.

Simpcare
32Simpcare

Simpcare is a new-generation skincare brand inspired by nature. Guided by purity, gentleness and science, it focuses on repairing and soothing Asian skin.

Zhuyeqing
33Zhuyeqing

Zhuyeqing is a leading name in traditional Chinese green tea. Sourced from prime growing regions in Sichuan, it is known for its fresh, natural taste and distinctive aroma.

Wugu Mofang
34Wugu Mofang

Wugu Mofang is a leading Chinese health food brand focused on nutritious, natural and pure ingredients.

ONCHA
35ONCHA

ONCHA is a premium tea brand from China that brings natural, high-quality tea together with contemporary design, creating a distinctive tea experience for consumers worldwide.

Readi-Pasta
36Readi-Pasta

Readi-Pasta is a food brand bringing together convenient meals, Japanese noodle culture and the tastes of a younger generation.

Vanda
37Vanda

Vanda is a contemporary personal care brand defined by refinement, comfort and harmony.

Jasmine Tea
38Jasmine Tea

A classic Chinese tea with centuries of heritage, jasmine tea is enjoyed by consumers around the world.

dior
39dior

Dior holds a leading place in fashion and fragrance, with a global reputation built on refined design, exceptional craftsmanship and a distinguished luxury identity.

NESCAFE
40NESCAFE

Nescafé is a globally recognized coffee brand that has become an everyday staple for coffee drinkers around the world.

Snow Lotus Group
41Snow Lotus Group

Xuelian is a premium natural herbal wellness brand guided by nature, health and luxury. It combines the power of natural ingredients with science to create safe, effective products.

Lapsang Souchong
42Lapsang Souchong

Lapsang Souchong is one of China's oldest black teas, originating in the heart of the Wuyi Mountains in Fujian.

Wenxin
43Wenxin

Wenxin Tea is a well-known Chinese tea brand, appreciated for its deep roots in tea culture and carefully crafted products.

Minute Maid
44Minute Maid

Minute Maid is a globally recognized beverage brand owned by The Coca-Cola Company.

Golden Statue Wheat
45Golden Statue Wheat

Golden Statue specializes in high-quality grain products, providing consumers with healthy, natural food ingredients.

Bama Tea
46Bama Tea

Founded in 1999 and originating in Fujian, Bama Tea is one of China's well-known tea brands.

PEETS
47PEETS

Founded in 1966, Peet's Coffee is a renowned premium coffee brand from California.

BRISANDES
48BRISANDES

Brisandes is a premium wine brand created by Domaines Barons de Rothschild Lafite. Drawing on a rich winemaking heritage and technical expertise, it pursues exceptional quality and innovation…

Lejia
49Lejia

Lejia focuses on pet food, canine nutrition and healthy living, providing balanced, science-led daily nutrition for dogs of different ages, sizes and lifestyles.

Langyuan
50Langyuan

LONTRUE brings natural ingredients, nutritional science and everyday convenience to a range of nutritious foods and meal replacements that support healthy living.

Sinopec Convention Center Mooncake Gift Box
51Sinopec

The Sinopec Conference Center mooncake gift box is designed for conferences, festive occasions and business gifting.

Xingzhixiang
52Xingzhixiang

Built around natural almonds, plant-based nutrition and convenient drinking formats, the brand brings the flavor of nuts and a modern approach to nutrition into everyday life.

Guobei
53Guobei

This juice brand brings natural fruit, authentic flavor and healthy living together, capturing the color, aroma and nutritional appeal of fresh fruit in everyday drinks.

Meifuyuan
54Meifuyuan

Meifuyuan brings together skincare expertise, scientific research and beauty technology to meet the needs of today's consumers.

BLOOM
55BLOOM

BLOOM combines the natural beauty of flowers, the pleasure of fine desserts and contemporary packaging design to bring a sense of occasion to everyday life.

Tiens
56Tiens

TIENS is an international brand spanning health products, nutritional supplements and life sciences, combining natural resources with modern nutritional science to support healthy living.

01 / 04

Our Capabilities

01

Strategy

Brand Packaging Strategy

We develop distinctive packaging strategies grounded in brand positioning and market insight. Clear roles for core products, gift formats and everyday packs give each range a coherent structure.

02

Visual Design

Creative Visual Design

We translate strategy into a visual language. Color, graphics and product names form a unified identity on the front of the pack, recognizable at a distance and easy to read up close.

03

Structure & Production

Structural Innovation

We balance function and aesthetics, considering opening, protection and display together to ensure products are easy to access and stand securely on shelf.

04

Production

Production Support

We carry the design through to production, overseeing materials, finishes and prototypes, and delivering files ready for manufacture.

Process

From Insight to Shelf

  • 01InsightsReview the shelf and the competition.
  • 02StrategyDefine the identity and product ranges.
  • 03CreativeDesign bottles, boxes and labels together.
  • 04OptimizationFinalize dimensions and production specifications.
  • 05PrototypingCheck colors and structure.
  • 06ImplementationRefine artwork until it is ready for production.

Food & Beverage · Beauty & Personal Care · Technology · Health · Retail

Food & Beverage · Beauty & Personal Care · Technology · Health & Nutrition · Retail & Gifting

Contact us

Start with
Packaging

Elevate product value through packaging design.

We design individual products and complete ranges, considering both shelf presence and the experience of opening a gift.

Connecting industry expertise with project needs.

Explore industries, service applications and international projects shaped around the brand and experience needs of large enterprises.

FAQs

Four capabilities cover the process from insight to shelf: brand packaging strategy, visual design, structural innovation, and production support.

Color, graphics, and product names form a unified identity on the front of each pack, recognizable at a distance and readable up close. Gift boxes, bottles, wine labels, and cans are designed individually to create a consistent brand presence on the shelf.

We consider opening, protection and display together, so the product is easy to take out and stands securely on the shelf. Function and appearance carry equal weight.

We oversee materials, production techniques, and prototyping, delivering production-ready files. The process from insight to shelf follows six steps: insight, strategy, design, structure, prototyping, and mass production.

METHODS & QUESTIONS

Packaging Design · Built Around Your Brief

Drawing on our service overviews and project materials, the topics below explain what to prepare, how the work unfolds and how we collaborate.