QINGMEI FUTURE / LOGO & IDENTITY
Logo design,
remembered at a glance.
Starting from the essence of the brand, we distill complex values into a clear visual symbol.
THE POWER OF A SYMBOL / Design Philosophy
One simple symbol
carries the whole brand.
In a world full of noise, we believe in the power of simplicity. Every logo distills a brand’s spirit and gives visual form to its values.
From brand positioning and cultural DNA to real-world applications, we build a clear design logic. Every line and every proportion answers a genuine brand need.
A logo is where recognition begins. We extend it into color, typography, graphics and guidelines, keeping the brand consistent across every touchpoint.
01 / SELECTED PROJECTS
From symbol to the brand in the world.
Selected projects across technology, finance, culture and consumer sectors, showing how each logo comes to life in real brand applications.
CYBERBAY | China Data Bay Logo Design
Inspired by the idea of converging data, a blue sphere and connective structure express the brand’s vision for the smart city.
e-ICBC digital financial brand logo design
Built around the letter “e”, the identity carries forward the financial brand’s red heritage, linking technology with everyday service.
China Science and Technology Museum
Spatial geometry traces a path of discovery, uniting scientific rigor with the warmth of public engagement.
More Logo Work
Explore all projects
Bank of China Visual Identity Upgrade
Built on the character "Zhong" and the form of the traditional Chinese coin, the identity brings cultural heritage and financial trust together in a single symbol.
Quanjude Group
Drawing on a time-honored brand’s history and culinary culture, we refined its symbol, lettering and visual expression across dining settings.
China Broadcasting and Television (CBN) brand logo design
Spheres, arcs and blue form a visual language of connected networks, extending across physical spaces and digital touchpoints.
Anbang Insurance Group
Centered on the brand values of safety and protection, we built an ordered symbol and a unified application system.
Sugar-free Jiyouluo｜Brand logo design
Slanted lettering, bold color and dynamic composition convey the youthful energy of a healthy consumer brand.
Shanghai World Expo
Through open, diverse graphic language, we communicate a brand spirit that embraces the city, humanity, and shared connection.
National Stadium (Bird’s Nest) Souvenir Brand Identity
We extracted the woven texture of architecture, extending landmark memory into a visual language for the souvenir brand.
Mercedes Benz Chrysler
Starting from the classic structure of the winged emblem, we found balance between precision craftsmanship and the imagery of speed.
Huatai Insurance
Through geometric structure and blue-yellow color, we built a visual identity that projects stability and professionalism.
02 / CAPABILITIES
From strategy to execution,
we build complete brand identities.
Choose services based on your brand's stage. Explore project scope, deliverables, and reference fees.
01Brand Logo Design
Project quotation
Build a brand visual symbol system from scratch. A systematic process rooted in core values, market positioning, and audience insight—creating marks that unite recognition with semantic depth.
Scope may include research, concept exploration, mark design, colour and type selection, guidelines and source files. Concepts, review rounds and timing are agreed around the brief, available inputs and approvals.
02Visual Identity Systems
Project quotation
Build a complete brand visual identity system (VI), covering logo, color, typography, graphic elements, layout standards, and cross-touchpoint visual guidelines. Ensure consistency and professionalism across all brand scenarios.
Deliverables may include identity guidelines, stationery, digital and spatial guidance, and application examples. Agree the manual, file specifications and implementation support before work starts.
- VI ManualAgreed scope
- Office Stationery System
- Digital Application Standards
- Spatial Application Guide
- Brand Extension Examples
- Implementation GuidanceAgreed scope
03Brand Strategy Consulting
Project quotation
In-depth brand diagnostics and strategic planning. Through market research, competitive analysis, and user insight, we clarify brand positioning, articulate value propositions, and map brand architecture—establishing the strategic foundation for logo design.
Includes: brand audit, market analysis report, brand positioning strategy, core value articulation, brand story writing, visual strategy recommendations. Ideal for companies in transition or seeking systematic brand value enhancement. 8–10 week timeline.
04Dynamic Logo Design
Project quotation
A dynamic brand mark system built for digital environments. The logo responds dynamically to context, interaction, or time, creating richer brand experiences. Suited for technology, digital media, and similar sectors.
Deliverables: dynamic design rule system, multiple animation variants, technical implementation documentation, web application examples, video demonstration files. Cross-disciplinary team includes motion designers and front-end engineers, ensuring accurate rendering in real-world applications.
05Logo Optimization & Refresh
Project quotation
Modernize and optimize an existing logo while preserving brand DNA. Ideal for brands with established market recognition whose visual identity needs to adapt to contemporary contexts. Carefully balance heritage and innovation.
Process includes: brand asset assessment, market perception research, visual optimization proposals, before/after analysis, transition strategy recommendations. Ensure the refreshed logo honors brand history while meeting contemporary aesthetic and application needs.
06Brand Logo Audit
Project quotation
Provide professional diagnostics and optimization recommendations for an existing logo. Comprehensive evaluation across brand strategy, visual execution, and application adaptability, identifying areas for improvement and delivering an optimization proposal.
Deliverables: logo diagnostic report, optimization proposal, market comparison analysis, application issue mapping. Ideal for companies looking to understand existing logo issues or planning a brand refresh. 2–3 week timeline.
07Sub-Brand Logo Design
Project quotation
Design logos for sub-brands or product lines under a master brand. Maintain family-wide recognition while giving each sub-brand distinct character. Build a flexible brand architecture system that supports business expansion.
Includes: brand architecture analysis, sub-brand positioning, logo design, family identification standards, extension application guide. Establish clear brand hierarchy, ensuring sub-brands are both unified and differentiated.
08Annual Brand Retainer
Project quotation
Long-term brand management support. As brand advisors, we provide year-round logo application consulting, visual reviews, application guidance, and more. Ensure continuous optimization and consistency of brand visuals.
Includes: monthly brand review meetings, unlimited design consultations, design support for new application scenarios, annual brand report, team training workshops (4 per year). Ideal for enterprises with long-term brand-building plans and high standards.
Minimalism
Remove all unnecessary elements, keeping only essential form. True design power comes from restraint, not accumulation. Every line, every curve must have a reason to exist.
Timelessness
We don't chase fleeting trends—we create classics that transcend time. A good logo is one that remains excellent a decade later. Study marks that have withstood the test of time and draw wisdom from them.
Strategic Thinking
A logo is the visualization of brand strategy. Start from market positioning and audience insight, not just visual appeal. Aesthetics serve strategy; design solves business problems. Every design decision is grounded in deep brand thinking.
Cultural Depth
Respect and integrate the cultural DNA of the brand's location, creating visual symbols that foster local identity while enabling cross-cultural communication. Truly excellent design has local character and global perspective.
03 / OUR PROCESS
Ground every design decision
in substance.
Eight phases connecting brand research, creative exploration, and application delivery. Every step has clear direction.
- 01
Brand Research
Deeply understand the brand's history, culture, values, market positioning, and competitive environment. Through interviews, research, and analysis, build a comprehensive foundation of brand knowledge. Engage in deep dialog with core teams to understand the brand's past, present, and future vision. This phase typically takes 1–2 weeks.
- 02
Strategic Positioning
Based on research findings, clarify the brand's core value proposition and visual strategy direction. Define brand personality, target audience, and differentiating advantages, establishing a clear strategic framework for logo design. Produce a detailed brand positioning document to guide subsequent design.
- 03
Concept Exploration
Explore visual directions through sketches, words and references grounded in the brand. Select concepts for strategic relevance, recognition and application feasibility, then agree a direction with the project team.
- 04
Option Screening
From many concepts, select 3–5 of the most promising directions for preliminary form design. Each proposal articulates design rationale, cultural meaning, and strategic significance. Deep discussion with the client to jointly select the direction that best fits brand needs.
- 05
Form Design
Translate the chosen concept into concrete visual form. Through iterative refinement of proportion, shape, and negative space, pursue formal precision, balance, and visual tension. Every detail is carefully sculpted to ensure the logo renders accurately across all sizes and application scenarios.
- 06
System Development
Build a complete logo system, including color, typography, application standards, and more. Ensure the logo renders accurately across different media and sizes. Produce a detailed brand visual identity manual to provide clear guidance for future brand applications.
- 07
Application Testing
Test logo performance in various real-world application scenarios, including digital media, print, spatial applications, product applications, and more. Identify potential issues through simulation testing, make necessary micro-adjustments, and ensure the logo performs accurately in all contexts.
- 08
Delivery & Implementation
Provide complete design files and brand guidelines, assisting with actual logo application. Includes source files in all formats, application examples, usage standards, and more. Also provide ongoing brand management consulting.
04 / START A CONVERSATION
Create a logo
people remember.
Connecting industry expertise with project needs.
Explore industries, service applications and international projects shaped around the brand and experience needs of large enterprises.