Brand Strategy and Design Team Discussion

Brand AI

Qingmei Future's proprietary AI approach to branding, with independently delivered projects

Brand Strategy for the AI Era

Design standards rooted in the academy, backed by 24 years of project experience. Our dedicated in-house team delivers projects independently while collaborating with Qingmei Future's design and consulting practices.

  • 800+Companies Served
  • 92%Client renewal rate
  • 58clientsFortune Global 500 Clients
  • 24yearsBrand Strategy Experience

From Strategy to Delivery

Three practice areas spanning growth, consulting and design.

AI Marketing

  • AI Marketing Strategy Engine

    Bring media, content and channels into one decision framework. Assess the brand's position before allocating budget.

  • Intelligent Content Marketing Platform

    Generate copy and imagery in the brand's voice, adapt them to each platform and refine them using engagement data.

  • Programmatic Creative Engine

    Turn one message into variations of copy, imagery and layouts at scale. Keep what works and stop spend on what does not.

  • Omnichannel Marketing Automation

    Connect customer data across public platforms, owned channels and stores, with distinct strategies for acquisition, repeat purchases and re-engagement.

  • Marketing Performance Forecasting System

    Estimate a range of outcomes before launch, compare forecasts with live results and adjust budgets and audiences in time.

Brand Consulting

  • Brand Strategy Consulting

    Assess brand equity, competitive position and customer perception, then deliver positioning, architecture and a three-to-five-year roadmap.

  • Integrated Marketing Communications (IMC)

    Map the journey from awareness to repeat purchase, keep messaging consistent across channels and allocate budgets according to contribution.

  • Annual Brand Marketing Planning

    Translate annual goals into quarterly and monthly plans, bringing campaigns, launches and promotions into one calendar with monthly reviews.

  • Digital Transformation Consulting

    Identify strategic, data, organizational and systems bottlenecks. Start with initiatives that deliver early results, then build lasting capabilities.

  • ESG Brand Strategy

    Turn commitments on carbon reduction, supply chains, employees and communities into actionable goals, and communicate only what is already being done.

Creative Design

  • Visual Identity System (VIS)

    Define logo, color, typography and layout rules in one system for print and digital use.

  • Packaging Design System

    Make products easy to recognize on shelf and easy to open, use and recycle. Keep the range cohesive and each product distinct.

  • Spatial Experience Design

    Plan entrances, circulation and places to pause for flagship stores, exhibitions and pop-ups, guided by the brand's character.

  • Digital Product Design

    Define users and tasks first, carry the brand identity into the interface, and refine it using completion and drop-off data.

  • Brand Communications Design

    Create brochures, posters, social assets and motion graphics around shared goals, with reusable templates for recurring formats.

Brand Consulting Workshop

Shared Standards, Independent Delivery

  • Applying Qingmei Future's design standards, with AI accelerating strategy and design delivery
  • Projects are priced and delivered independently, with a distinct role alongside the group's design and consulting practices
  • Sharing client resources with the group

Industry News

Brand Partnership Discussion

Brand Partnerships and Expansion

Our international collaborations focus on visual identity, packaging and brand strategy. We apply the same delivery standards for clients in China and abroad.

Learn more: Brand Partnerships and Expansion
Industry Summit

Annual AI Marketing Summit

Under the theme “Intelligence in Motion, Creativity Without Limits,” this year's summit brings together brand, marketing technology and creative professionals to explore applications of AI in marketing.

AI Marketing Creative Showcase

ROI Festival AI Marketing Session

Hosted a dedicated session as a strategic partner of the Golden Award of Montreux International Creative Festival, with our founder serving on the final judging panel.

Brand Marketing Exchange

Silicon Valley · New York Marketing Study Tour

Led 30 Chinese brand marketing leaders on a week-long visit to marketing technology companies, creating opportunities to connect and collaborate.

Qingmei Advisory

Design standards rooted in the academy, applied to brand strategy and delivery. Trusted by 800 organizations, including Siemens, Pearson and Merck.