AIGC Industrial Design

From sketches to 3D models.24 hoursto explore hundreds of directions.
Designers make the choices. Explore the same creative ground around 10 times faster。

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How AI Changes Industrial Design

Traditional industrial design relies on experience and intuition. Development takes time, and testing ideas is slow.
Generative AI shortens the concept phase. It produces a wide range of directions at once, with people deciding which to pursue.

Rapid Iteration

Generate a set of variations in minutes. Explore in hours what once took weeks. See more possibilities before choosing.

Expand Creative Possibilities

Explore forms beyond familiar conventions. Combine unexpected elements and let designers decide what works.

Data-Informed Refinement

Evaluate ergonomics, use cases and market preferences together. Make choices grounded in evidence.

Reduce Costs

Cut early-stage development time by around 80% and the cost of testing ideas by around 60%. Iterate digitally, then move to prototyping once the design is approved.

Traditional Design vs. AI-Powered Design.

Comparison
Traditional Design
AI-Powered Design
Concept Development Time
2–4 weeks
1–3 days
Number of Concepts
5–10
100–500
Iteration Time
3–5 days per iteration
2–4 hours per iteration
Staffing
3–5 designers
1–2 designers + AI
Creative Exploration
Limited
Broader
Style Consistency
Depends on the designer’s expertise
Guided by a consistent style framework
Cost (Concept Phase)
RMB 50,000–100,000
RMB 10,000–30,000

AI-Powered Design Workflow

Five steps, from brief to 3D.

01

Brief Input

Define use cases, product functionality, design language and material direction

→
02

AI Generation

Generate a set of concepts within hours and agree on a design direction

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03

Selection & Refinement

Designers assess viable concepts and refine the strongest options

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04

3D Modeling

Develop the concept into a 3D model you can rotate and explore

→
05

Rendering & Delivery

Presentation-ready renders

AI-Powered Industrial Design Work

Case 01

Xiaomi Bluetooth Earbuds

Consumer Electronics

Case 02

Huawei Smartwatch

Wearables

Case 03

BYD In-Vehicle System

Automotive Interiors

Project 04

Haier Smart Refrigerator

Home Appliances

AI-Powered Design for Xiaomi Bluetooth Earbuds

Client
Xiaomi
Type
Consumer Electronics / Wearables
Timing
5 days
Concepts
300+
Challenge
The next generation of earbuds needed to balance comfort, battery life and sound quality. With a traditional development cycle of around three months, potential forms needed to be tested quickly.
AI-Powered Approach
Midjourney generated more than 300 exterior concepts, exploring rounded, angular and futuristic forms. Ear anatomy data informed fit refinement, while acoustic chamber simulations assessed sound performance.
Design Highlights
• More than 300 concepts in 5 days. The traditional process takes around three months.
• Optimized internal cavity design increased battery life by 15%
• Ear-data-driven modeling improved wearing comfort by 40%
• The final design passed validation on the first prototype
5 days

From Concept to 3D Model

300+

Design Proposals

85%

Time Saved

100%

First-Prototype Approval

AI-Assisted Design for Huawei Smartwatches

Client
Huawei
Type
Wearables
Timing
7 Days
Iterations
15 Rounds
Challenge
The brief called for a watch suited to both business and sport. The dial needed a strong visual presence without adding weight on the wrist, and the design direction had to be established quickly.
AI Solution
We generated over 200 watch case concepts across round, square and stadium-shaped forms. The strap connection was optimized separately for durability, while wrist data helped validate fit across different body types. The process involved 15 iterations, each taking approximately 4 hours.
Key Innovations
• The exploration produced a “fluid lug” structure, now the subject of a patent application
• A new material combination reduced weight by 20% and increased strength by 30%
• A unified design language connects business and sport
• Rapid generation of color, material and finish options reduced repetitive design work by approximately 80%
7 Days

End-to-End Design Cycle

200+

Concept Generation

15 Rounds

Rapid Iteration

1

Patent Application

AI Design Tools

Specialist tools selected for each task: concept visualization, 3D modeling, structural optimization and rendering.

Midjourney

Concept imagery. Establish the look and feel first.

Image Generation Models

Guide the image with precise descriptions.

Fusion 360

Engineering modeling.

Blender AI

Generate in 3D. Then refine.

Stable Diffusion

Train further for a specific brand.

Generative Design

Reduce weight without compromising strength.

KeyShot AI

Photorealistic rendering. Instant feedback.

Proprietary Algorithms

Fine-tuned for the product category.

40+
AIGC Industrial Design Projects
3–7 Days
Average Delivery Time
85%
Time Saved
95%
First-Round Approval Rate

AIGC Industrial Design Services

01

Concept Design

3–5 Days

Generate 100–500 design directions in a single run to explore style and form. Select the most promising concepts and develop renderings and multi-angle views.

02

3D Modeling

2–3 Days

Develop the selected concept into a 3D model. Export in STL, OBJ or STEP format for printing or further engineering.

03

Structural Optimization

3–5 Days

Recalculate internal structures to reduce weight and material use while maintaining strength. Deliver engineering-grade CAD files.

04

CMF Design

2–3 Days

Generate hundreds of color, material and finish combinations. Refine them into a cohesive proposal aligned with brand positioning and usage scenarios, complete with samples and process specifications.

05

Rendering & Visualization

1–2 Days

Launch-ready renderings across multiple settings, angles and lighting conditions. Deliverables include 4K images and animation assets.

06

End-to-End Service

10–15 Days

One integrated process from brief to delivery: concept, 3D modeling, structure, CMF and rendering. AI generates the output; designers guide and review it.

Explore the Full Range of Possibilities First.

Complete the concept phase in 3–7 days, compared with the three months typically required by traditional workflows. Reduce costs by approximately 60% and explore around 10 times as many concepts.

400-629-1588

FAQs

A complete process covering concept design, 3D modeling, structural optimization, color, material, and finish (CMF) design, and rendering. During the concept phase, 100 to 500 design directions can be generated in 3 to 5 days. Designers select concepts for 3D modeling, with files prepared for 3D printing or engineering.

The concept phase drops from 2 to 4 weeks to 1 to 3 days. Each iteration takes 2 to 4 hours instead of 3 to 5 days. Total time savings are approximately 85%.

Designers review and select work throughout the process. Structural optimization accounts for materials, manufacturing processes, and supply chain constraints. Engineering-grade CAD files support production.

Pricing is based on service modules. The concept phase costs approximately 30% of traditional methods. Full-service projects take 10 to 15 days, with costs reduced by approximately 60%.

METHODS & QUESTIONS

AIGC Industrial Design · Built Around the Task

Drawing on our service overviews and project materials, the topics below explain what to prepare, how the work unfolds and how we collaborate.