Innovation Lab
Investment continues to grow
Growth rates out of sync?
In an era dominated by AI and short videos, content, delivery, and private domains have become standard configurations. However, the reality faced by most companies is:
Customer acquisition costs are structurally rising
Traffic costs are rising and platform rules are frequently adjusted. The number of new users brought by the same investment continues to decrease, and the uncertainty of the delivery effect increases significantly.
Conversion efficiency is lower than expected
Content exposure increased, click-through rate was normal, and order conversions were insufficient. There is a lack of product differentiation on shelves, e-commerce and search results, and users lack clear reasons for choosing.
Repurchase cannot form stable growth
With continuous investment in private domain operations and repeated promotions, users are less sensitive to offers and have weak memory for the brand. Each cycle of growth requires a restart.
The root causes of customer acquisition, conversion, and repurchase problems are the same:
The brand lacks a clear and stable "anchor".
Brand manager
Brand Anchor
Engineering System®
Let growth change from "try it out" to "follow the rules"
Explore the complete frameworkAnchor point diagnosis: see the direction clearly
"What position should we firmly occupy in the minds of users in the next 3-5 years?"
Work content
- Industry and competitive product landscape analysis
- User mind and behavior data insights
- Brand value proposition review
- One sentence brand positioning statement
- High-Level Consensus Workshop
deliver output
- "Brand Anchor Diagnostic Report"
- "One Sentence Brand Positioning"
- "Brand Opportunity Map"
Anchor design: visible, understandable, and memorable
"Turning abstract positioning into a brand image and experience that users can understand and remember at a glance."
Work content
- Brand naming and slogan
- LOGO & VI visual identification system
- Packaging system and shelf identity design
- Official website / product UI / brochure / guide and other full-touch design
- AIGC visual asset library, promotional video and KV templates
deliver output
- "Brand Visual Anchor System"
- "Full Contact Application Specifications"
- "AIGC Visual Template Library"
Anchor growth: turning anchors into performance
"Let every bit of budget generate compound interest around the same anchor point."
Work content
- AI-driven content planning and production
- Digital marketing and delivery strategy (search, information flow, etc.)
- Demographic segmentation and creative version A/B testing
- Community/private domain operation mechanism and repurchase design
- Community/brand and business dual-dimensional monitoring board and review mechanism
deliver output
- "AI Marketing Growth Strategy"
- "Quarterly Content and Delivery Plan"
- "Brand & Business Indicators Dashboard"
All creativity, investment, and assets revolve around a clear brand anchor.
18 modules
18 atomic capability modules, a complete set of brand growth services
From "telling who you are clearly", to "being good-looking, easy to remember, and easy to spread", to "continuously bringing results".
Tell me who you are
Good to see, easy to remember, easy to spread
Continue to deliver results
Founder
When technology becomes infrastructure,
Aesthetics is the final barrier.
Many people ask me, why does a team that has been providing high-end services for 24 years embrace AI so radically? My answer is: because of fear of mediocrity.
In 2024, I witnessed in Silicon Valley that AI generated 100,000 "not bad" pictures - but none of them could become the anchor of the brand. Because "beauty" can be imitated, but "right" cannot be calculated.
BrandAI exists not to replace judgment with machines, but to allow brand people to evolve from executors to architects.
We use AI to handle 80% of repetitive work, just to devote 100% of our time to the 20% of key decisions.
Use the most rational algorithm to defend the most emotional judgment.
At the end of the flow is the mind;
At the end of the algorithm, there is aesthetics;
At the end of efficiency is certainty.
Use Dao to control technique, and use technique to prove Dao.
Dr. Zhang Jun
Founder of Qingmei Future · Leader of Brand AI system