Research Topic 018 / 200
Legacy products that don't bridge to a brand refresh
The new identity system clashes with older models still on sale, creating confusion during the transition.
Three-step solution method
- Audit the molds, packaging and identification carriers still in use.
- List what can be replaced immediately, updated in the next product iteration or retained for now.
- Roll out changes in phases by channel and model, keeping a record of each version.
Key Deliverables
- Product Update Plan
- Transition Guidelines
- Asset Register
Verification Approach
Check for mixed versions across channels and review user feedback on recognition.
Translating research into products and services
Around this topic, we connect needs research, product form, visual identity, and user flows; organizing design decisions through prototypes and task evidence, then integrating with engineering, operations, and service teams for delivery.
Related topics in this direction
Based on product context, user tasks, and existing materials, clarify this topic's research scope, stakeholder roles, and delivery timeline.
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