Research Topic 138 / 200
Commercial display terminals fail to connect products with content
Physical presentation, screen content and hands-on experience tell separate stories, making the offer difficult to understand.
Three-step solution method
- Define the product questions the display needs to answer and the sequence of the experience.
- Connect physical product features, on-screen content, and hands-on interactions.
- Use customer walkthroughs and experience testing to assess the display’s logic.
Key Deliverables
- Display Task Map
- Content Architecture
- Interactive Prototype
Verification Approach
Observe how well customers understand the product’s purpose, navigate content, and complete the experience.
Translating research into products and services
Around this topic, we connect needs research, product form, visual identity, and user flows; organizing design decisions through prototypes and task evidence, then integrating with engineering, operations, and service teams for delivery.
Related topics in this direction
Based on product context, user tasks, and existing materials, clarify this topic's research scope, stakeholder roles, and delivery timeline.
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