Research Topic 191 / 200
Concept reviews rely too heavily on renderings
Flat images conceal issues with scale, tactility and operation, leading to inconsistent review outcomes.
Three-step solution method
- Define the questions about form and use that each review round must answer.
- Choose foam models, appearance models or interactive prototypes to test specific key assumptions.
- Compare observations of physical prototypes with judgments based on images, then refine the design.
Key Deliverables
- Prototype Validation Plan
- Prototype Mix
- Review records
Verification Approach
Identify differences between image-based and physical assessments, along with assumptions still to be tested.
Translating research into products and services
Around this topic, we connect needs research, product form, visual identity, and user flows; organizing design decisions through prototypes and task evidence, then integrating with engineering, operations, and service teams for delivery.
Related topics in this direction
Based on product context, user tasks, and existing materials, clarify this topic's research scope, stakeholder roles, and delivery timeline.
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