SELECTED PROJECTS Selected Projects
From project materials,
see design in use.
12 featured projects across five core industries and international work. From brand identity to digital interfaces, communications, and publications—understand design tasks across different business contexts.
This collection includes 12 featured projects spanning AI, technology, healthcare, finance, automotive, and international work. Scope includes brand identity, digital interfaces, communications, and publications.
Browse All Work ↗Artificial Intelligence
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Beijing Academy of Artificial Intelligence
From institutional logo to typical applications, explore the visual identity of research institutions.
Client: Beijing Academy of Artificial Intelligence. Brief: Institutional mark and identity system. Scope: From institutional mark to typical applications.
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Hanvon Technology
Learn how corporate identity is structured across brand and application materials.
Client: Hanvon. Brief: Brand identity system. Scope: Brand and application materials.
View project materialTechnology
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Huawei
Explore project materials on interactive communications built around technology content and application scenarios.
Client: Huawei. Brief: Technical content and interactive displays. Scope: Technical content and application scenarios.
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Xiaomi
See how product information is organized visually through brochure content and layout.
Client: Xiaomi. Brief: Brand publication design. Scope: Publication content, layout, and product materials.
View project materialHealthcare
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Wantai BioPharm
Explore corporate culture project materials to see how cultural principles inform brand expression.
Client: Wantai BioPharm. Brief: Corporate culture. Scope: Cultural principles and brand expression.
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JD Health
View design materials covering platform interfaces, content hierarchies and cross-device visual systems.
Client: JD Health. Brief: Website and multi-platform visual system. Scope: Platform interface, content hierarchy, and multi-platform visual system.
View project materialFinance
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Bank of China Visual Identity Upgrade
View brand identity, visual expression, and existing project materials.
Client: Bank of China. Brief: Brand visual identity. Scope: Brand identity and visual expression.
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Huatai Insurance
View brand expression and communication applications in existing project materials.
Client: Huatai Insurance. Brief: Brand visual identity. Scope: Brand expression and communications applications.
View project materialAutomotive
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Mercedes Benz Chrysler
Explore project materials showing corporate identity across brand and spatial applications.
Client: DaimlerChrysler. Brief: Brand identity. Scope: Brand and spatial applications.
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NIO
Explore content structure, layout and product presentation in brand brochures.
Client: NIO. Brief: Brand publication design. Scope: Content structure, layout, and product expression.
View project materialInternational Projects
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CNPC Overseas Edition Annual Report Picture Book
For international readers, corporate information organized through the annual report’s content structure, data hierarchy and visual standards.
Client: China National Petroleum Corporation. Brief: International annual report. Scope: Annual report structure, data hierarchy, and visual standards for international audiences. Deliverable: International annual report publication.
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CRRC Corporation Overseas Strategy Brochure
Corporate strategy and international-use materials, connecting business narrative, imagery and reading rhythm.
Client: CRRC Corporation. Brief: International strategy publication. Scope: Corporate strategy and international-use materials, including business narrative, image expression, and reading flow. Deliverable: International strategy publication.
View project materialThis page features existing project materials from the site. Specific design content and project scope are subject to detail pages.