"Digital Flagship Store"
Immersive 3D brand website
The brand’s gateway to the metaverse
NEO LUXE
The “NEO ZONE” campaign for an international boutique collectible toy and digital art (NFT) brand: building an immersive 3D flagship experience that transforms the website into an explorable digital world and the brand’s gateway to the metaverse.
Spatial composition
An immersive digital space with five themed zones
Three.js
Cinematic 3D rendering engine for premium visuals
Lightweight technology
Optimized models deliver a smooth 60 FPS experience on mobile
Wallet integration
Seamless NFT minting and trading
Key metrics improved
3D experience vs. traditional 2D websites
The aesthetic limits of a 2D plane
Traditional websites can’t capture the visual impact and sense of the future embodied by collectible toys and digital art.
Brand positioning challenge
NEO LUXE’s core offerings—collectible toys, collaborations, and digital art—depend on visual impact and immersive experiences. Traditional 2D websites feel too flat to convey the brand’s futuristic, artistic character.
The Web3 trust barrier
The brand needs a trusted, appealing, accessible digital gateway for its NFTs and digital assets—one that lowers the barrier to entry for mainstream audiences.
Low user retention
Visitors leave traditional websites after a single visit. They offer little reason to return or gather as a community. The brand needs a digital landmark worth exploring again and again.
An explorable digital world
The website is no longer a product catalog, but an immersive digital experience.
From“Viewing images”
To“Immersive experience”
The evolution of purchase decisions
Purchase decisions are shifting from viewing images to immersive experiences. In a 3D environment, users can rotate, zoom in, and move closer to product models from every angle. This depth of interaction can significantly increase purchase intent.
The brand needs a distinctive digital landmark to bring together core users and art enthusiasts, creating an online community and cultural hub.
Use Web 3D to create an immersive digital art space accessible directly in a browser, with no app download required, lowering the barrier to entry.
The Opportunity
Using Web 3D technologies such as Three.js and Babylon.js, paired with best-in-class interaction design, we built a"Digital Flagship Store" — an immersive digital art space and the brand’s gateway to the metaverse.
Spatial storytelling and NFT experiences, brought forward
Turn users into explorers who discover the brand’s value as they move through the digital space.
Building the new space
We designed the website as a virtual environment with five distinct zones: Future Lab, Art Gallery, Community Plaza, Collectible Showcase, and NFT Minting Studio.
Artworks take center stage
As users explore, they can step into the NFT gallery and view dynamic digital collectibles from every angle, deepening their appreciation of each work’s artistic value.
Where technology meets aesthetics
Deliver a visually arresting 3D space without compromising load times or mobile compatibility, with a smooth 60 FPS experience.
Qingmei Future’s edge: elevating web technology to fine-art standards
Art direction and interaction design for web-based 3D
Immersive UI/UX design
We created a minimalist spatial navigation UI. Rather than clicking through menus, users explore by walking or teleporting through the space.
Information delivery:Cursor hover and audio guide
Core idea:Without disrupting immersion
3D model aesthetics
We created high-fidelity 3D models of every physical collectible and NFT artwork, then applied cinematic material rendering to bring their textures and details to life on screen.
Interactive narrative design
We built easter eggs and hidden paths into the space. Through exploration, users can discover entry points to limited-edition releases and sign-ups for community events.
Impact:More engagement, more joy in discovery
Technical optimization
Lightweight model optimization delivers mobile performance above 60 FPS, dramatically lowering the barrier to entry and enabling a seamless experience across devices.
From concept to reality
A unified approach to spatial design, conversion paths, and community engagement
One room, one content module
We mapped the original website’s product information, brand story, and community forum to distinct rooms within the 3D space.
Technical implementation:Lightweight model optimization delivers smooth mobile performance above 60 FPS.
Outcome:Dramatically lowering the barrier to entry and enabling a seamless experience across devices
Seamless NFT minting
NFT conversion:In the 3D art gallery, clicking an NFT opens a minimalist wallet connection and “Mint now” interface on the right side of the screen, with no redirect required.
Physical product conversion:In the Collectible Showcase, clicking a 3D model reveals an AR try-on option and a path to purchase.
Impact:NFT minting conversion increased 35% over the previous site
Virtual Community Plaza
A large virtual forum screen in the Community Plaza displays the latest discussions from the brand’s official Twitter and Discord channels in real time.
The 3D space brings the community’s energy to life, strengthening users’ sense of belonging and participation.
Impact:42% Increase in Return Visits
Hidden Paths and Limited-Edition Content
Easter eggs and hidden paths invite users to explore, uncovering access to limited-edition product drops and community event registration.
This gamified approach to discovery significantly increased time spent in the space and made exploration more rewarding.
Impact:Users Explored an Average of 4 Rooms
A New Era of Digital Art
A Radical Shift from a 2D Website to a 3D Digital World
The Future of Digital Art
The launch of NEO ZONE attracted extensive coverage across technology, art and Web3 media.
Media hailed NEO LUXE as "the future of digital art."
Established the brand as an industry pioneer
5
Themed Spaces
A Fully Realized Virtual World
60FPS
Mobile performance
Technical Optimization Results
Web3
Gateway to the Metaverse
Building for the Future
A Reusable Technology Foundation
Qingmei Future developed a comprehensive set of Web 3D design standards and an asset library for the client.
Laid a solid foundation for the brand's future expansion into metaverse platforms such as Decentraland.
