Read the Trends
Grasp the Principles
Refine the Practice
Viewing Earth from the Moon
Developing Business Leaders with a Global Perspective and a Humanistic Outlook
School Motto
Developed over years of dedicated work by CKGSB faculty
A guiding philosophy distilled from deep reflection on the evolution of business in China and around the world
Read the Trends
Read the Landscape
Understand the Larger Trends
Grasp the Principles
Master New Principles of Business
Integrate Global Resources
Refine the Practice
Adapt Global Knowledge to China's Needs
Apply Ancient Wisdom to Today's Challenges
Read the Trends
Read the landscape and understand the forces shaping China and the world
Clear self-awareness, an open global perspective, a keen sense of risk and the foresight to see beyond the immediate. In a world undergoing profound change, entrepreneurs need a higher vantage point. Only by "viewing Earth from the Moon" can they find direction as multiple disruptive forces converge.
Grasp the Principles
Draw on China's rich tradition of management philosophy
Develop new approaches to business that reflect the realities and distinctive needs of Chinese enterprises, enabling them to integrate resources worldwide and succeed in global markets. This goes beyond simply adopting ideas from elsewhere: it means finding a path for Chinese businesses grounded in a deep understanding of both Chinese and Western cultures.
Refine the Practice
Learn from the past and develop a deep understanding of Chinese and Western cultures
Learn openly from advanced Western management practices, then build on them through innovation—adapting global knowledge to China's needs and applying ancient wisdom to today's challenges. CKGSB teaches management tools and methods while encouraging innovation rooted in cultural understanding and humanistic values.
Founding Purpose
"To support China's rise and national renewal
by developing world-class entrepreneurs and business leaders with a global perspective, a sense of responsibility,
a humanistic outlook and the ability to innovate."
Li Ka-shing's Vision
Established with full funding from the Li Ka Shing Foundation, CKGSB is a major expression of Li Ka-shing's commitment to giving back to society.
His vision:To help China develop globally competitive enterprises and entrepreneurs with a deep concern for humanity. This vision extends beyond business education to developing leaders who can compete globally and contribute to social progress.
Developing World-Class Business Leaders
CKGSB aims to develop world-class business leaders and emerging leadership talent for China and the Greater China region.
Its teaching and curriculum bring together Chinese and Western perspectives, combining innovation with practical application. Equal emphasis is placed on cultivating cultural depth and humanistic values. CKGSB wants its students to become wise leaders who progress from mastering techniques to understanding deeper principles, rather than serving solely as instruments of shareholder value.
Viewing Earth from the Moon
Dean Xiang Bing's Defining Philosophy
"We must innovate with the mindset and perspective of 'viewing Earth from the Moon'
and change the world through humanistic thinking."
A Global Perspective Beyond Geographic Boundaries
CKGSB challenges conventional thinking by taking emerging markets, including China, as a new vantage point. It also maintains a strong focus on how Chinese enterprises can integrate global resources to become more competitive.
This is about thinking globally as well as operating globally. It means approaching business from a broader perspective and considering corporate responsibility in the context of human civilization.
The Ability to Integrate Global Resources
In a globalized world, a company's competitiveness depends on its ability to integrate resources worldwide as well as those it owns. CKGSB equips students to allocate resources, organize production and develop markets across borders.
Cultural Confidence and Shared Global Values
Building connections with shared global values from a position of cultural confidence. Drawing on Eastern ideas such as the unity of humanity and nature and following the natural order to contribute Chinese perspectives to global sustainability.
Innovation That Leads
CKGSB has consistently been at the forefront of innovation in business education
An Executive Focus
Starting at the Top
More than half of CKGSB's EMBA students are company chairpersons or general managers—a rare distinction among business schools worldwide.
It broke new ground in management education by creating tailored programs for entrepreneurs, company chairpersons and general managers.Jack Ma was a member of the inaugural CEO class.
A World First
Bringing the Humanities into Business Education
In 2006, CKGSB became the first business school in the world to introduce humanities courses, systematically exploring major philosophical and religious traditions, including Confucianism, Greek philosophy, Buddhism, Christianity and Islam.
It also established a dedicated Humanities Committee chaired by Professor Tu Weiming, a world-renowned scholar of New Confucianism.
Social Innovation
A Core Requirement
In 2018, CKGSB made social innovation a required component of its degree programs, redefining social responsibility and pioneering Social Responsibility 4.0.
Addressing three major global challenges: income and wealth inequality, declining social mobility and sustainability.
Faculty Governance. Academic Excellence.
CKGSB is China's first and only business school governed by its faculty. The vast majority of its 47 resident professors were recruited full-time from tenured distinguished chair, full professor and associate professor positions at institutions ranked among the world's top 15.
CKGSB competes for faculty with the world's top ten business schools, including Stanford, Harvard and Wharton. Its faculty-led governance model is essential to attracting and retaining world-class scholars.
A Humanistic Outlook
Cultural Depth Is Key to Future Success
"Technology is just one cog in the wheel.
Without a grounding in the humanities, we cannot navigate or lead the world.
Tomorrow's business leaders must have deep humanistic foundations."
What Kind of Leaders Does CKGSB Seek to Develop?
CKGSB aspires to help its entrepreneurial students grow beyond the pursuit of shareholder value or personal wealth, becomingWise leaders who progress from technique to deeper understanding, with:
A Prosperous Life
Prosperity in both material and spiritual terms
A Life of Fulfillment
A deep concern for others and a strong sense of social responsibility
A Life of Insight
From Technology to Art to Philosophy
Cultural Depth
A rich grounding in the humanities, rooted in cultural confidence, enables meaningful engagement with the world. It strengthens the ability to bring global resources together, advances corporate social responsibility and earns genuine respect worldwide.
Social Responsibility
From day one, CKGSB has placed humanistic values and social responsibility at the heart of developing business leaders. Entrepreneurs must do more than create wealth: they must advance society and contribute Chinese solutions to the world's most pressing challenges.
The CKGSB Culture
Social Responsibility
Business success is not the end goal. For entrepreneurs, the greater purpose is to advance society. The CKGSB community engages with major global challenges and works to contribute Chinese insight and solutions.
Beyond Teamwork
CKGSB's alumni network is known for its distinctive culture of mutual support. Its more than 16,000 alumni are more than former classmates: they form a community invested in one another's success and growth.
Professional Integrity
Hold firm to principles in a competitive world. Build trust through honesty and businesses through character. CKGSB develops entrepreneurs who are not only successful, but respected.
A Human-Centered Outlook
Put people first and support their development as whole individuals. Draw inspiration from the ideas of harmony between humanity and nature, and of living in accordance with the natural order, to change the world through humanistic thinking.
The CKGSB Family Culture
A Global Community of Business Leaders at the Top of Their Fields
An Alumni Network Built on Mutual Success
CKGSB alumni have long been recognized as global business leaders at the top of their fields. With its distinctive culture of mutual support and exceptional reach, the alumni network provides enduring momentum for students and graduates as they build their careers and pursue their wider ambitions.
More than a business network, it is a community united by shared values: a place to learn from one another, grow together and celebrate each other's success.
A Platform for Lifelong Learning
CKGSB champions lifelong learning for entrepreneurs, with a pathway spanning the MBA, EMBA and DBA, alongside non-degree offerings including its CEO program, Entrepreneur Scholars Program and Post-EMBA Academy.
Here, learning never stops, and neither does growth.
A Global Network of Partners
CKGSB has established wide-ranging partnerships with more than 40 leading institutions worldwide, including Harvard Kennedy School, Columbia Engineering, the Wharton School and the University of Cambridge.
More than 45% of MBA students have the opportunity to study on exchange at business schools in Europe and North America.
Join CKGSB
If you share our belief in reading the moment, understanding the principles and mastering the practice
If you are ready to see business from a broader perspective: to look at Earth from the Moon
If you seek cultural depth and a global outlook
If you aspire to lead businesses that advance society
CKGSB welcomes you
Read the Moment · Understand the Principles · Master the Practice
