Smart Retail.
Reimagined.
From home appliance leader to an integrated service provider across every touchpoint.
With exceptional clarity and consistency, we created a new visual language for Suning’s digital ecosystem.
Shop Everywhere.
Connect online and in-store shopping. From the Suning.com app to smart displays in stores, one atomic design language creates a seamless shopping experience.
Delivered Fast.
Go beyond delivery. End-to-end shipment tracking and arrival estimates precise to the minute take the uncertainty out of waiting.
Effortless Payments.
Deep integration with Suning Finance brings one-tap payments and installment options seamlessly into the shopping experience, making every transaction secure and convenient.
You Are Here
Suning Headquarters · Nanjing
Out for Delivery
2.5 km away · Estimated arrival 14:30
Order Total
¥ 4,299.00
Suning Pay
Recommended · Save ¥50
WeChat Pay
15 Strategic Touchpoints
An ecosystem spanning every context. We mapped Suning’s business into 15 core touchpoints across four key sectors: retail, logistics, finance and technology.
01 Retail
Suning.com
02 Mobile
Super App
03 Physical Retail
Smart Store
04 Mother & Baby
Redbaby
05 Fresh Food
SuFresh
06 Logistics
Logistics Cloud
07 Smart Technology
Robotics
08 Cloud
Retail Cloud
09 R&D
Tech Group
10 R&D
Global Labs
11 Sports
Suning Sports
12 Finance
Finance
13 Real Estate
Real Estate
14 Investment
Investment
15 Media