The Sugar-Free Revolution

DIGITAL
Bubbles

Challenge convention. Reimagine beverages through code and define the next generation of zero-sugar living.

Explore below

02. Industry Context

Break Free
From the Sugar Trap

Gen Z wants healthier choices without compromising on taste, revealing a major gap in the market. Our data insights showed that “zero sugar” was more than a health preference: it was a form of social currency for a new generation.

0

Sugar

0

Fat

03. Strategy & Product

Beverages Built with a Digital Mindset

A/B Testing

Develop beverages like apps. An average development cycle of just three months, over 100 flavors tested, and data guiding every decision.

Data Feedback

Every smart cooler is a data terminal, feeding back real-time sales data to guide production and distribution.

User Co-Creation

Our owned community channels give users a voice in product decisions. Every new launch is shaped by their votes.

1M+

07. Packaging Design

For the Digital Age
An Icon on the Shelf

This is the first beverage bottle designed for social media. A minimal white background carries one large black Chinese character, “Qi,” clear even at the small scale of a phone screen.

Drag to Rotate 3D REAL-TIME

Current Flavor

White Peach

Calories / 100 mL

0.0

Factory Background

09. Advanced Manufacturing

A Competitive Edge, Built In-House

Moving beyond contract manufacturing. Six company-owned factories across China use Log6 aseptic carbonated filling lines, setting a high standard for quality with zero preservatives.

Tianjin Warehouse Anhui Factory Guangdong Facility Sichuan Facility

11. Digital Experience

An Owned DTC Audience

Rewards Store

Rewards Store

Community

Community

Scan to Shop

Scan the Bottle Cap

Ecosystem

Digital Ecosystem

15. Business Results

70 Billion+

Valuation growth established the brand as a benchmark among China’s consumer unicorns.

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