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Project: The Code of Life

Decoding
The Invisible
Universe.

Explore below

Client

BGI Genomics

Industry

Life Sciences

Services

Global Experience

Year

2025

From Complex Data To Human Stories.

Genomics is the infinite arrangement of four letters: A, T, C and G. Our challenge: how do we turn this vast, cold body of scientific data into warm stories of life that anyone can feel?

Challenge: Abstraction
Solution: Visualization
Interaction Model_V1.0

The Double Helix

More than a logo: we deconstructed the double helix into the site’s interaction logic. Scrolling is no longer linear. Like DNA replication, information unfolds layer by layer, each strand connected to the next.

  • Connected Data
  • Organic Motion
  • Rhythms of Life

Data Volume

0

Published Papers

0

Countries Served

0

Sequencers

0

Visual DNA

Primary
Neon Teal
#00F0FF
Base
Void Black
#050505
Secondary
Bio Purple
#7000FF
Text
Lab White
#F0F4F8

Typography

SF Pro Display for clarity. JetBrains Mono for data precision.

Aa Bb Cc
123 456
>> System Fonts Loaded

Atomic Icons

Precision Grid

Modular, responsive, and scientific.

Main Zone

Live Data Visualization

Live Sequencing Status

Mobile First

Accessible health data anywhere.

Analyzing

Haptic Feedback

WEBGL / THREE.JS / REACT / TAILWIND / GSAP / LENIS / WEBGL / THREE.JS / REACT / TAILWIND / GSAP / LENIS

Global Network

Earth

/ Toward the Future

Collaborate.

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