Smart
Home
Geek
IoT Geek Society
Geek tutorial library + live renovation cases + reusable script marketplace
From "buying devices" to "buying scenarios"—making smart home simple and scalable
Script download target
Scenario reuse rate
System bundle upsell
Project overview
Project context and market opportunity
Smart home is accelerating—consumers are moving from "buying devices" to "buying scenarios"
ButComplex installation and debugging, high barriers to script programmingthe biggest pain point emerges
Script Downloads
5thousand
Script downloads
Reusable scenarios
Lower decision friction
Reuse rate
40%
Scenario reuse rate
Already tested
Copy what works
AOV INCREASE
+35%
System bundle value
From device to scenario
Smart home upgrade
Three core smart home challenges
1. Complex installation and debugging
Cross-brand device compatibility is poor, parameter configuration is dense, and typical users struggle with independent setup.
2. High scripting barriers
Scenario automation requires programming logic; YAML and JSON files intimidate non-technical users.
3. No reference cases
Consumers lack scenario planning guidance and miss real-world examples of working setups.
From device to scenario: Midea Smart-Home Mastermind delivers the solution
Core insight
Core insight
Based on 1000+ smart home user interviews
We discoveredthree decisive factors
Decision-makers focus on "scenario usability"
not "specs"
82%Users agree: real-life scenarios like"Arrive and brighten" "Leave and secure" "Wake up gradually"matter more than configuration parameters.
"Pre-tested scripts"
does the most to ease hesitation
76%of users say that with"proven script templates", they would be more willing to try whole-home automation because they could "follow a proven setup."
Designers Will Pay for
"Time Savings and Reusability"
91%of interior designers say they would pay for"a time-saving, hassle-free, reusable library"of scripts and want to use them across multiple projects.
Community Positioning
Geek Tutorial Library
+ Live Retrofit Showcases
+ Reusable Script Marketplace
Matter + HomeOS Mesh + Script Cloud
Build aProjects → Scripts → Word of Mouth → SalesGrowth Flywheel
Member Profiles
Member Profiles and Roles
Three Core Audiences Across Design, DIY, and Installation
Interior Designers
Show Home Managers
Core Needs
· Save time, simplify work, reuse solutions
· Maintain a consistent visual style
· Deploy quickly across multiple projects
· Earn more through referral commissions
Smart Home Enthusiasts
DIY Retrofitters
Core Needs
· Detailed, beginner-friendly tutorials
· Endless possibilities to experiment
· Open-source scripts to build on
· An active, engaged community
Trade Partners
After-Sales Service Providers
Core Needs
· Efficient project delivery
· Lower after-sales costs
· Standardized workflows
· Regional certification
