Who maintains the website after launch?

A CMS makes editing easier but cannot decide which claims are accurate or approved. Establish content ownership before launch so new material reaches the site and obsolete details are corrected.

Assign responsibility, not just accounts

Separate factual input, editing, approval and technical support. A small team may combine roles, but someone must own product accuracy, publication permissions and language updates. Match access to responsibilities and retain useful change records.

Check before publishing

• Confirm names, specifications and project scope.
• Review titles, imagery and mobile reading.
• Test downloads, related links and contact paths.
• Write accurate summaries and manage duplication.
• Check corresponding languages and documents.

A draft-review-publish-recheck process can begin with a shared list if the CMS lacks workflow features. AI assistance does not remove the need for knowledgeable review of client facts, credentials or technical claims.

Update according to business change

Prioritize changed contacts, product data and service scope. Review evergreen methods when guidance or customer feedback changes. Use recurring inquiry questions to improve existing pages before creating similar new articles.

Decide what to do with stale material

Distinguish historical references, outdated current guidance and invalid content. Preserve context for historical cases, correct live specifications, and check links and destinations when removing pages. Keep backups and reasons for significant editorial changes.