One mark sets an entire system in motion. We help brands find the core of their identity, where nothing can be removed without losing meaning, and make it hold up across every touchpoint.
A great logo is recognizable in three seconds, still current a decade later, and clear in black and white, at tiny sizes and against busy backgrounds. We design it as the cornerstone of the brand system.
Sample content; replace as needed. Our services cover new brand creation, legacy logo refreshes and sub-brand extensions for corporate groups, delivering production-ready guidelines and source files.
The following is a sample list; adjust per project.
Review existing identity assets, the competitive landscape and usage pain points to define the scope of the refresh.
Explore multiple conceptual directions, then converge on a primary logo that is practical and extensible.
Place the logo in real touchpoints and establish rules for color, typography and layout.
Ready-to-use standard layouts for high-frequency scenarios.
Delivery of a manageable, trainable identity manual with source file package.
Quality review during initial rollout, helping teams establish usage habits.
Timeline adjusts to project scale; below is a typical cadence.
Interviews, data collection & site visits, outputting diagnostic summary and goal definition.
Present 2–3 viable concept routes with application previews.
After route selection, refine letterforms, proportions & details to finalize primary logo.
Extend visual language, compile manual, and produce high-frequency touchpoint templates.
Hand over source files and standards, accompany first-batch proofing, and complete training.
A logo is the core symbol of recognition; visual identity is the full system placing that logo within color, type, layout, and application templates. Most projects deliver both together, or they can be phased.
Typical projects run 8–12 weeks. Budget depends on whether naming is included, application scope (packaging, retail, digital), and whether implementation support is needed. We provide a written quote once scope is confirmed.
Not necessarily. We first diagnose asset value: salvageable parts get upgraded, parts requiring replacement are explained with rationale, and we offer smooth transition plans to avoid an overnight identity shift.
Manuals and templates are written for non-designers to execute, with common export formats provided. If needed, we can conduct internal training and accompany initial rollout reviews.
Tell us about your brand status, timeline, and target market—we'll respond within one business day.
Service Hotline400-629-1588
