Broad Union is a comprehensive enterprise group focusing on diversified industrial investment and resource integration. It is committed to gathering the strength of all parties with a broad mind and connecting a bright future with a win-win concept.
The brand hopes to present a balanced state of "fraternity gathering x co-creating light" through a visual system that combines emotional temperature and cohesive power.
design concept
The core idea of the logo comes from the concept of "Hearts United". The basic configuration of the design is surrounded by eight love leaves, symbolizing the group's corporate spirit of gathering resources from all parties and condensing diverse forces, and representing fraternity and communion. Each heart shape gathers in the center like water droplets, forming a bright core of light, symbolizing the "combination of heart and heart" to produce more powerful energy. The overall shape is full of warm humanistic sentiments and full of cohesive strength, implying Boyu Group’s brand mission of continuing to embrace partners with a broad mind and create brilliance together. The light radiating from the center presents the brand vision of unlimited energy and bright prospects within.
Graphic composition and color system
Surrounding structure of love: represents the spirit of communion where the group gathers the strength of all parties and connects hearts; water drop heart-shaped element: each heart is as crystal clear as a water drop, symbolizing a pure and sincere attitude of cooperation; central light core: a light spot generated by the convergence of eight hearts, symbolizing the infinite value created by gathering strength; radiating bloom: the heart shape blooms outward, reflecting the brand's inclusiveness and openness to embrace the future.
The brand name "Boyou Group" adopts modern bold fonts, which are stable and balanced in proportion, consistent with the condensed temperament of the logo. The English "BROADUNION" uses a classic sans serif font to convey the brand's "inclusiveness in strength". The combined Chinese and English versions are arranged up and down, with the overall center in the middle, to enhance visual stability and international communication attributes.
Passion red #C41E3A: symbolizes passion, love and cohesion; gloss gradient: represents energy, vitality and blooming light; pure white #FFFFFF: symbolizes purity, sincerity and a bright future. The red flows in the gradient, forming a visual balance of "passion and power", gathering and blooming", and building a warm and cohesive brand impression.
Application extension and brand significance
The logo has strong cross-field adaptability: corporate level: applied to brand launches, strategic cooperation, annual reports and group activities; product level: suitable for subsidiary logos, business gifts and corporate cultural materials; spatial level: forming a unified visual language in the group headquarters, guidance system and brand exhibition hall. In the dynamic version, the love can be used as a "gathering and blooming" or ray radiation animation, symbolizing the continuous progress of cohesion of strength.
Boyu Group's logo embodies the dual value of "fraternity gathers x co-creates light": Surrounded by love → the core strength of cohesion; the center light → the core of value created by co-creation; red tone → the symbiosis of enthusiasm and strength. This is not only a brand identification symbol, but also a visual expression of corporate philosophy - gathering infinite light with a heart of fraternity.
design results
After the release of the new visual system, Boyu Group has become an iconic brand image in the domestic diversified industrial fields. The love surround and the radiant core are widely used in group activities, brand communication, and strategic cooperation. With the visual expression of "emotional structure × power language", it has established a new aesthetic standard for the comprehensive group. This case represents the brand’s direction in diversified investment, resource integration and systematic visual language design.