This project is to design a brand album and visual planning system for POP MART, aiming to jointly build the brand's unique temperament with the pioneering nature of trendy art and the emotional value of collection culture.
The design goal is to present the brand's core spirit of "discovering art and delivering beauty" through systematic visual structure and artistic narrative.
The entire volume is themed "Fashionable Universe. Art Resonance", integrating the vitality of business and the purity of art, demonstrating Bubble Mart's global trend influence and art collection pattern.
design challenge
Bubble Mart is not only a commercial leader in trendy toys, but also a cultural symbol in contemporary art collections. The design needs to achieve the following balance in the visual language: artistry × commerciality: it must not only reflect the unique value of the artist's original IP, but also convey popular consumer appeal; sense of trend × sense of collection: it must maintain a young and avant-garde visual tone, but also show the rare texture of limited collections; globalization × localization: it must not only continue the design language of international fashion, but also integrate the cultural genes of China's original IP. The core challenge is - how to make the design combine the purity of art and the warmth of business, so that the brand has both collectible value and emotional resonance.
Strategy and philosophy
The project takes "the agility of art and the pulse of trends" as its core design concept. Visual philosophy: Based on the dual-line logic of "art and business symbiosis", it reflects the uniqueness of IP and the emotional connection of consumers; Structural logic: adopts an international art publishing-level typesetting system to organize IP product information hierarchically to form a multi-dimensional structure of "artist - IP story - product display - collection value"; color system: high saturation neon gradient + metallic luster + The main color is deep black, supplemented by fluorescent embellishments and holographic textures, symbolizing trend, future and rarity; graphic language: integrating fluid geometry, space elements, abstract character outlines and limited edition badges to establish a "trendy visual system under the order of art"; cultural expression: introducing artist manuscripts, creative interviews and collection numbering systems to give the album both artistry and a sense of collection ritual. The core of the concept: present trend energy with visual impact, and continue the artistic spirit with cultural narrative.
Design presentation
Cover design: The main colors are deep space black and neon gradient, reflecting the trend and mystery; the center uses abstract compositions of core IPs such as Molly and LABUBU as the visual core, supplemented by hot stamping numbers and limited edition logos; the title is bilingual in Chinese and English to convey the global art pattern. Chapter logic: 1. Brand universe; 2. Artists and IP; 3. Limited series; 4. Global collecting community; 5. Sustainable commitment; 6. Future outlook.
Internal page design: Modular structure: Product pages and art pages are presented alternately, forming a "business × art" rhythm; Chart design: Visualizing the brand's commercial strength with a timeline, global store distribution map, and collection data; Image language: Using product macro photography, artist studio documentaries, and immersive photography of fan unboxing scenes to convey truth and love; Culture page: Introducing artist manuscripts, design concepts, and IP birth stories to express the creative spirit. Technology and materials: The cover uses touch-sensitive film + hot stamping IP badge + local UV + holographic hot stamping; the inner pages are made of high-weight coated paper to ensure a high degree of restoration of product details and colors. The overall style embodies "purity of art × vitality of trend × sense of ritual of collection".
Achievements and Impact
As the brand's official image publication, the album is widely used in global art exhibitions, brand launches and collector community communications. Through the integration of artistic logic × commercial narrative × brand order, the design successfully created the visual image of Bubble Mart with "both artistic value and emotional temperature". The project is considered by the brand as "one of the most collectible and trend-leading brand publications" and has become the core blueprint of the brand's global visual standard system.