This project is to design a web-based and multi-terminal visual system for Tencent Meeting. It aims to jointly build the brand temperament of the platform with the efficient experience of cloud collaboration and the innovative capabilities of AI intelligence.
The design goal is to present the platform's brand characteristics of "use Tencent Meetings for meetings" through systematic visual structure and product narrative.
The overall theme is "Al blessing, efficient meetings", integrating the intelligence of technology and the convenience of collaboration, demonstrating the product layout and enterprise service value of Tencent Conference as China's leading cloud conference platform.
design challenge
Tencent Conference is not only a remote collaboration tool for individual users, but also the core infrastructure for enterprise digital office. The design needs to achieve the following balance in the visual language: sense of technology × sense of intimacy: it must not only reflect the cutting-edge capabilities of AI intelligence and cloud technology, but also convey the warmth of a simple and easy-to-use product; sense of professionalism × sense of lightness: it must not only maintain the professionalism and reliability of enterprise-level services, but also show how easy it is for individual users to get started; sense of functionality × sense of scene: it must not only continue the rich functions of multi-terminal collaboration, but also integrate the use experience of real work scenarios. The core challenge is - how to combine the intelligence of technology with the ease of use of products in the design, so that the platform has both professional depth and pleasure to use.
Strategy and philosophy
The project takes "smart efficiency and convenience of collaboration" as its core design concept. Visual philosophy: Taking the dual-line logic of "AI and collaboration coexist" as the visual basis, reflecting technological innovation and smooth experience; Structural logic: using the SaaS product official website layout system to organize product value in layers to form a "function-scenario-solution-download" multi-dimensional structure; color system: using Tencent conference blue + technology gradient + Pure white is the main color, supplemented by product interfaces and scene illustrations, symbolizing professionalism, intelligence and trust; graphic language: integrating product screenshots, AI icons, multi-terminal devices and collaboration scenarios to establish a "visual system under product order"; interactive expression: introducing instant download, appointment demonstration and enterprise version consultation, so that the platform has both conversion efficiency and product display. The core of the concept: Use visual technology to present AI capabilities, and use scenes to demonstrate the continued value of collaboration.
Design presentation
Home page design: The main color is a technological blue gradient and a pure white background, reflecting professionalism and freshness; the top uses "AI blessing, efficient meetings" and product interface as the visual focus, supplemented by core data (300 million+ users, covering 220+ countries and regions) and download buttons; the navigation adopts product, solution, customer case, download, enterprise version and other functional categories to convey the full-scenario conference service pattern. Content logic: 1. Core value proposition; 2. AI intelligent functions (AI assistant, intelligent recording, real-time subtitles); 3. Multi-terminal collaboration; 4. Enterprise version solution; 5. Industry solutions; 6. Customer cases.
Multi-terminal design: Responsive structure: The product official website, enterprise version zone and download center are seamlessly connected, forming a "know × use" rhythm; Functional design: Present the product matrix with core functions such as high-definition audio and video, screen sharing, cloud recording, AI meeting minutes, virtual backgrounds, etc. Image language: Use product interface screenshots, multi-terminal device display, and multi-style content presentation of office collaboration scenarios to convey professionalism and convenience; Enterprise version page: Introduce Rooms conference rooms, enterprise management backends, and security compliance to express the value of enterprise-level services. Technology and experience: One-click meeting entry + multi-end synchronization + AI intelligence enhancement; global deployment of nodes to ensure stable and smooth cross-regional meetings. The overall style reflects "the intelligence of AI × the convenience of collaboration × the smoothness of experience".
Achievements and Impact
As the official visual system of the platform, this design is widely used in user reach on product official websites, enterprise version promotions and multi-terminal downloads. Through the integration of product logic × scene narrative × brand order, the design successfully created the visual image of Tencent Conference as "both AI intelligence and collaboration convenience". The project is considered by the platform to be "one of the visual systems with the most product power and conversion efficiency" and has become the core blueprint for the multi-terminal experience design of Tencent conferences.