Visionox is China's leading OLED display technology company, focusing on the research and development, production and application of new display technologies. It has profound technology accumulation and industrialization capabilities in cutting-edge fields such as flexible displays, folding screens and transparent displays.
The three characters in the brand name "Visionox" contain the core proposition of the technology brand - "dimensional" means dimension and maintenance, symbolizing the construction of a multi-dimensional visual world by display technology; "xin" means information and trust, symbolizing the core functions of information display and trustworthy technical quality; "nuo" means commitment and commitment, symbolizing the company's solemn commitment to technological innovation and customer value. The English name "Visionox" is a fusion of "Vision" and "Ox", conveying the brand vision of "creating a new vision with technological power". Qingmei Future was commissioned to lead the brand identity design.
The design goal of the brand logo is to demonstrate Visionox's industry status as China's leading OLED display company through the visual language of technology, innovation and display technology attributes, and to convey the brand image of "technology driven, vision innovative".
design concept
The logo takes "Flexible Vision" as its core concept and condenses the unique curved shape and optical luminescence characteristics of OLED flexible displays into a brand symbol that combines technological attributes and visual tension. The main body of the graphics is a flowing curved light strip, which is like an OLED flexible screen that can freely bend, fold and stretch in space, conveying Visionox's core technological advantages in the field of flexible display. The gradient gloss on the surface of the light strip simulates the visual effect of OLED's self-illumination - unlike traditional LCDs that require a backlight, each pixel of OLED is an independent light source. This self-illuminating light strip is the visual embodiment of the essence of OLED technology.
graphic language
The main body of the graphic is composed of one or several smooth curved light strips. The light strips stretch in the space in an elegant S-shape or arc, just like the natural curvature of an ultra-thin OLED flexible screen that is gently bent. The curvature of the light strip is smooth and not stiff, conveying the core characteristics of flexible display technology: "bendable, foldable, and rollable". The light strip forms a delicate transition between light and dark at the bend. The bright side is like the luminous area when the screen is lit, and the dark side is like the side silhouette of the screen after being curved, creating a three-dimensional sense of depth and technological texture in the two-dimensional graphics. The two ends of the light strip naturally disappear in a gradually tapering manner, just like light gradually scattering and expanding in space, conveying the brand mission of display technology to transmit the light of information to infinite distances. The overall composition builds a "soft light vision" with flowing curved optical beauty, conveying the brand's technical core and innovative spirit.
Font composition
The Chinese "Visionox" uses a customized modern sans-serif font with even and neat strokes, clear and precise structure, and the font maintains good readability in a technological and geometric order. The English "Visionox" is presented in a customized lowercase sans-serif font. The letter shape is simple and modern, with even stroke thickness. The sharp corners of the "V" are like the focus of light, and the arc and cross structures of "o" and "x" convey the fusion of optics and technology. Chinese and English are arranged up and down or juxtaposed left and right, with clear hierarchy, ensuring unified recognition of the brand in consumer electronics terminals, industrial supply chains and international technology exhibitions.
color system
The main color, Weixin Blue #0066CC, represents the industry attributes in the fields of technology, precision and display. It uses clear and bright blue to convey the pure and sharp light of the OLED display the moment it lights up. The auxiliary spectrum gradient subtly transitions from blue to cyan and purple, simulating the wide color gamut and accurate color display characteristics of OLED screens - OLED technology is famous for its ultra-high color gamut and extreme contrast, and the gradient color is an intuitive expression of the advantages of this technology. Auxiliary space gray #1A1A2E is used for basic text and dark background applications in the brand system. It is like the pixel-level extinguishing effect of an OLED screen in a pure black state, using the deepest black to set off the purity and sharpness of light. Pure white #FFFFFF is used for the standard background color and highlight areas, symbolizing the ultimate pursuit of light in display technology. The overall color system takes technological blue as the core and is supplemented by spectral gradients, reflecting the brand temperament of "creating vision with light".
Application extension
The logo can be widely used in corporate headquarters buildings, OLED production line workshops, technology exhibition halls and R&D center guidance systems; product specifications, technical white papers, supply chain cooperation documents and investor relations materials; official websites, technology release platforms, social media images and industry digital marketing materials; images of international consumer electronics shows such as CES and MWC, display technology summits and industry chain cooperation forums; OLED module product labels, flexible screen sample displays and end-customer co-branding applications. In the dynamic vision, the curved light strip slowly stretches and takes shape in a flexible bending animation, and the surface gloss changes in real time with the bending angle, just like an OLED flexible screen being gently unfolded and lit up in front of the eyes, symbolizing Visionox's use of flexible display technology to open up a new visual dimension. The light strip curve can be extended into a visual parent element and used for the main visual of technology conferences, data visualization charts and brand pattern systems.
brand meaning
The logo contains three core images: Flexible Innovation - the curved shape of the curved light strip directly conveys the core technical characteristics of OLED flexible display; Vision of Light - the self-illuminating gradient gloss conveys the essence of OLED technology building an information world with light; Precision & Trust - the precise geometric composition and calm technological blue convey Visionox's technical strength and quality commitment as a core supplier of the display industry chain. The overall design conveys Visionox's brand vision of "creating unlimited vision with flexible light".
Improper Usage (Protection Specification)
Do not change the curvature, gradient direction or spatial perspective relationship of the curved light strip; do not modify the hue and transition levels of the main color of Weixin Blue or the spectral gradient; do not add strokes, hard shadows or decorative effects that are inconsistent with the technological style; do not straighten the light strip into a flat straight line or replace it with an angular geometric shape; do not rotate, mirror graphics or split the light strip and the word mark to be used alone; keep the white space ≥ 25% of the graphic height; the minimum display width shall not be less than 30mm.
design results
After the release of the logo, Visionox's brand recognition and industry influence in OLED display technology and new display industries have significantly improved. "Soft Light Vision", with its unique visual language that combines flexible display form and self-luminous technological aesthetics, has become the core identification symbol of Visionox's brand system. It is widely used in international exhibitions, industrial cooperation and technology communication, demonstrating the brand vision of "creating unlimited vision with flexible light".