StarCore Technology is a technology company focused on the frontiers of artificial intelligence, big data, and quantum computing, dedicated to advancing an innovation ecosystem of 'intelligent computing power + data interaction + cloud collaboration.'
As the company enters its global expansion phase, the brand visual system must balance technological symbolism with international recognition, conveying the brand vision of 'intelligent engines driving the future.'
design concept
The logo employs a 'hexagram star' form as its core visual language, symbolizing the enterprise as both 'technological core' and 'intelligent connection'—a driving nexus. The three-layer color structure of blue, orange, and red creates a visual effect of energy stacking and data convergence, signifying technological fusion, multidimensional innovation, and sustained growth. The core design concept: 'With technology as core, illuminating the constellation of intelligence.' The star form represents both the exploratory spirit of technological frontiers and the node structure of a globalized network.
graphic language
Hexagram star: composed of three overlapping geometric forms, symbolizing 'intelligence · connection · innovation'; circular boundary: represents the complete closed loop of the system and the ecological boundary of the brand; overlapping color transparency: embodies the aesthetic of data layering, energy flow, and algorithmic fusion; central dark zone: signifies the 'technological core,' symbolizing stability, intelligence, and deep computation. The overall graphic maintains geometric rationality while preserving visual warmth and brand energy.
Fonts and composition
The logotype uses a modern sans-serif system (customized from Helvetica Rounded): rounded, rational, and forward-looking. Chinese and English lockups can be used flexibly. Chinese: geometric strokes for a steady, technical character. English: STARCORE TECHNOLOGY, tightly aligned to reflect the standards of an international tech brand. A type-to-symbol ratio of about 1:1.3 ensures visual balance and consistent recognition.
color system
The brand color system is built on three primary energy colors: Blue (#0083C9)—represents technological rationality and open thinking; Orange (#F36B21)—represents innovation, passion, and creativity; Red (#D62828)—represents energy, breakthrough, and core momentum; Neutral Gray (#BFBFBF)—balances rational spatial sensibility. The transparent layering of the three colors creates a richly nuanced 'energy convergence zone,' symbolizing cross-domain technological fusion and multidimensional ecosystem collaboration.
Application and extension
The logo system demonstrates exceptional adaptability for application across: intelligent terminal devices, operating interfaces, and app launch icons; tech expo key visuals and media launch event backdrops; corporate websites, technical white papers, and annual report covers; smart business cards, AI computing chip casings, and data center signage; dynamic video with three-color overlap forming rotating energy ring effects. In motion design, the three geometric groups can rotate and merge into unity, embodying the corporate spirit of 'technology-driven, intelligence-symbiotic.'
brand meaning
The StarCore Technology logo expresses three brand core layers: Intelligence-driven—algorithms and data constitute core energy; Synergistic symbiosis—multidimensional industrial interconnection ecosystem structure; Global vision—the circular form symbolizes the brand's international open framework. The overall logo interprets technological rationality through geometric order and presents innovative energy through color layering, becoming a distinctive symbol of intelligent technology branding.
Improper Usage (Protection Specification)
Do not alter overlapping color sequence or transparency ratios; do not remove circular boundary or change thickness; do not add drop shadows, strokes, or background gradients; maintain logo clearance ≥ 25% of graphic diameter; minimum digital usage size: 120px.
design results
Since launch, the StarCore Technology logo has been widely applied across AI technology platforms, intelligent chip packaging, and corporate communications. With its design language of 'scientific order × emotional warmth,' it has successfully shaped a corporate image combining modern technological sensibility with international communication power. This design was completed by Qingmei Future as a comprehensive brand visual system planning and execution.