Born from a sports event identity system, this mark is an emblem of the spirit of Chinese diving. More than a sports symbol, it embodies a cultural core of excellence, breakthrough and graceful power.
The design brings together the leap toward human limits and the confident bearing of the Chinese sporting spirit, using a modern visual language to convey the nation’s sporting image and its artistry.
design concept
At its heart is a leaping human figure, combining speed, fluid line and the red of the five-star flag. The form captures the instant an athlete soars through the air toward victory, a statement of surpassing oneself and pressing boldly forward. A minimal composition and extended, kinetic lines express an image central to the Chinese sporting spirit: “lightness of strength, grace of soul.”
graphic language
Human figure in motion: abstract, flowing lines trace the athlete in mid-air, conveying power and agility; Red costume: signals the national identity and passion of China’s sports teams; Arcing movement: creates an upward visual thrust, symbolizing breaking limits and leaping into the future; Star trail: seven golden stars form a path of honor, representing glory, nation and dreams. The whole mark reads like a poem in motion, uniting the art of the human body with national honor to express an uplifting vitality.
Fonts and composition
The mark is typically used as a standalone symbol and may be paired with an event name or brand wordmark. Geometric sans serifs such as Futura or Harmony Sans are recommended to underline the modernity and visual consistency of international competition. The symbol can serve as an event emblem, a promotional mark for sports authorities, or a supporting graphic for sportswear brands.
color system
China Red (#D91C1F) — passion, courage and national pride; Skin-tone gradient (#F4D6C1 → #FBE9E7) — the softness and movement of the human body; Golden Starlight (#FFD54F) — honor, victory and conviction. The warm, bright palette reflects the confidence and pride of Chinese sport.
Application and extension
The mark applies to: event promotion and key visual systems; athlete commemorative badges, trophy ornamentation and medal reliefs; stadiums, training centers and promotional media; motion: animated to express the fluid sequence and visual impact of a dive. The star ring can also be extracted as a supporting graphic for stage, screen and sportswear prints, forming a complete system of visual extensions.
brand meaning
The mark embodies three dimensions of the Chinese sporting spirit: Aspiration — leaping upward in pursuit of excellence; Grace — stillness within motion, beauty within strength; Honor — encircled by stars, representing national pride and dreams fulfilled. More than a sports icon, it is a symbol of belief: “Every leap is a defining moment for the national spirit.”
Improper Usage (Protection Specification)
Do not alter the figure’s proportions or posture angle; do not modify the primary red or the star ring colors; do not add shadows or gradient backgrounds; maintain clear space ≥ 20% of the symbol height; in motion, the leap must always travel up and to the right (signifying ascent and hope).
design results
Hailed as “the most dynamic symbol of China’s sporting image,” the mark is widely used across sports events, international sports showcases and cultural campaigns. Qingmei Future developed the visual system and its guidelines.