Integrated Execution Plan
IoT Innovators' Hub + Script Marketplace
A B2C2B community product built on "scripts as products," drawing on the best of Logitech's e-commerce design
Turning scene scripts into standardized, tradable goods, with a designer community and script store as twin engines driving whole-home bundle sales
Strategic Vision
Strategic Vision
An industry-leading marketplace for smart-scene scripts, built on Matter/HomeOS standards
Key Metrics
- Script downloads: 50,000 (annualized)
- Scene bundle conversion uplift: +35%
- Designer/channel partners: 300+
- Repeat purchase rate: 45% (paid-script users)
- NPS: 70+
Qualitative Goals
- Establish the brand perception that "Midea = smart-scene solutions"
- Build a three-tier ecosystem of designers, enthusiasts and everyday users
- Create the industry-standard marketplace for scene scripts
Design Philosophy
- Product first: Showcasing high-quality scripts
- Frictionless conversion: Lowering the barrier to purchase
- Values made visible: Surfacing energy-saving and environmental data
Product Architecture
Product Architecture Design
A four-layer ecosystem forming a closed loop from Designer Studio to Experience Center
Designer Studio
Script Store
Scene Experience Center
IoT Academy
Commerce Design
Script Store Homepage Design
Applying Logitech's "product first + personalized experience" design principles
Key Features
Smart recommendations: Recommends scripts based on floor plan, household members and owned devices
One-click trial: 3-day free trial, with a reminder 24 hours before it ends
Bundle savings: "Whole-Home Smart Bundles" save 30% versus buying scripts individually
Social proof: Displays download counts, ratings and designer certification badges
Page Layout
Search & Navigation
Smart search: Describe a everyday scenario in natural language
Category navigation: Morning, Bedtime, Home Cinema, Kitchen, Cleaning, Security, Party, Wellness
Featured Picks
Scripts of the week: Live demo + rating + price
Quick actions: Free Trial / Buy Now
Popular Bundles
3-bed, 2-living-room whole-home smart: ¥499 (was ¥699)
Pet-care set: ¥199 (20% off)
Age-friendly upgrade: ¥299 (limited-time offer)
Designer Picks
Showcase of certified designers' work
Links to designer profile pages
Style tags: Modern minimalist, minimalist living and more
Product Detail Page
Script Detail Page Design
Applying Logitech's "reduce purchase friction + values made visible" design principles
Conversion Optimization Strategies (Inspired by Logitech)
| Optimization Strategy | Implementation | Expected Impact |
|---|---|---|
| Free Trial | 3-day trial, no payment required | Lower decision friction, boost trial rate |
| Installment Plans | Via Huabei / JD Baitiao | Reduce payment friction, increase AOV |
| Student Discount | 25% off with .edu verification | Expand youth audience |
| Easy Refunds | 7-day no-questions-asked, processed in 1 hour | Remove purchase anxiety |
| Bundle Offers | Buy 3 templates get 1 free; save up to ¥200 on packages | Increase AOV & repeat rate |
| Limited-Time Gift | 30-min designer consultation with paid template purchase | Drive urgency, boost conversion |
Core Page Sections
Video Demo: Show the complete experience in 30 seconds: curtains open → lights brighten → coffee machine starts → speaker announces the weather
Features: What can this script do? Which devices does it need? Smart compatibility checks automatically recommend any missing devices.
User Reviews: Star ratings and reviews from real users
Pricing & Purchase: Original price comparison, limited-time offer, multiple payment methods, and installment options
Installation & Support: Free installation video, 24/7 support, and optional extended warranty
Sustainability Indicators: Energy-efficiency certification, recycled material content, and carbon footprint calculation
Creator Studio
Designer Studio
Apply Logitech’s design principles of personalization and social proof
Designer Onboarding
Step 1: Identity Verification
- Submit a portfolio featuring 3 model-room projects
- Complete a technical assessment covering Matter and HomeOS fundamentals
- Attend a 15-minute video interview to assess communication skills
Step 2: Creative Tools Training
- Script editor guide (2-hour recorded course)
- Hands-on model-room simulator training (1-hour live session)
- Revenue model overview: pricing and promotion
Step 3: Publishing & Operations
- Free review of your first script, with feedback within 48 hours
- Apply for an official featured placement (selected monthly)
- Analytics dashboard with real-time downloads and earnings
Designer Revenue Model
| Template Type | Pricing Range | Designer Revenue Share | Platform Service Fee |
|---|---|---|---|
| Basic Scripts | ¥9.9-29.9 | 70% | 30% |
| Advanced Scripts | ¥39.9-99.9 | 65% | 35% |
| Bundled Packages | ¥199-999 | 60% | 40% |
| Custom Services | ¥1,999+ | Negotiated Pricing | Negotiated Pricing |
Additional Incentives
Monthly Top 10 Designers: Homepage feature + ¥5,000 prize
Best Script of the Quarter: Opportunity to exhibit at IFA or CES
Annual MVP: Become a consultant to Midea as a Chief Scenario Designer
Brand Value
Communicating Brand Value
Learn from Logitech’s approach to visualizing sustainability
Environmental Indicators on Product Pages
Energy-Efficiency Rating
Display a 1–5-star rating for each script
Estimated monthly savings on electricity
Annual energy consumption comparison
Sustainable Materials
Percentage of recycled materials in compatible devices
Display relevant environmental certifications
Information on packaging recyclability
Carbon Footprint
Estimated annual reduction in carbon emissions (kg)
Equivalent number of trees planted
Comparison with conventional solutions
User Story Example
Case Study: Ms. Zhang’s Smart Home Transformation in Shanghai
Before: Monthly electricity bill: ¥450; often forgot to turn off lights and air conditioning
After Installing Scripts: Monthly electricity bill: ¥320 (29% less), with automated device management
In Her Words: “I’m not just saving money. My quality of life has improved, too!”
Implementation Timeline
120-Day Implementation Roadmap
Four phases, with a milestone every 30 days
Build the Foundations (Days 1–30)
Build the Team: Technical lead, content operations team, designer recruitment specialist, and training team
Develop the Script Library: 20 free starter scripts, each with code, video, and documentation
Build the Platform: Marketplace MVP, Creator Studio beta, and user account area
Key Milestones: Launch the marketplace, test the first 20 scripts, verify the payment flow, and onboard the first 5 designers
Launch the Community (Days 31–60)
Recruit Designers: Reach 50 designers through industry media, social campaigns, and in-person events
Create Content: Produce 4 live home-makeover sessions: a single-person apartment, a family home, an age-friendly home, and a smart home for pets
Launch New Scripts: List the first 30 paid scripts, priced from ¥9.9 to ¥99.9
Key Milestones: Reach 50+ designers, complete 4 live sessions, make the first paid sales, and exceed 10,000 registered users
Scale Operations (Days 61–90)
Package Sales: Launch whole-home smart packages: three-bedroom, two-living-room homes (¥499), pet-friendly homes (¥199), and senior-friendly homes (¥299)
Channel Expansion: Sign 20 home renovation companies and 30 systems integrators to establish a distribution network
Community Events: Host the online "Home Expo," targeting 50,000+ visitors
Key Milestones: Packages account for 40% of sales; 50+ B2B partners secured; Home Expo successfully delivered; downloads exceed 30,000
Optimization & Expansion (Days 91–120)
Data-Driven Optimization: Analyze user behavior, optimize conversion funnels, run A/B tests, and iterate the product
Membership Program: Introduce monthly (¥39.9/month) and annual (¥399/year) memberships
Ecosystem Expansion: Build cross-brand partnerships, test compatibility, and publish an industry white paper
Key Milestones: Reach 50,000 downloads, increase package conversion by 35%, grow the designer and channel partner network to 300+, and secure 1,000+ members
Key Performance Indicators
Core KPI Framework
Track performance across three dimensions: business growth, community health, and channel expansion
Business Growth Metrics
| KPI | Target (120 Days) | Tracking Frequency | Owner |
|---|---|---|---|
| Script Downloads | 50,000 | Daily | Director of Operations |
| Paid Conversion Rate | 15% | Weekly | Product Manager |
| Bundle Share of Sales | 40% | Weekly | Sales Director |
| Average Order Value | ¥280 | Weekly | Business Development Director |
| Repeat Purchase Rate | 45% | Monthly | User Operations |
| NPS | 70+ | Monthly | Customer Success Manager |
Community Health Metrics
| KPI | Target | Tracking Frequency | Owner |
|---|---|---|---|
| Designers Onboarded | 300+ | Weekly | Community Manager |
| Active Designer Ratio | 60% | Monthly | Community Manager |
| Average Script Rating | 4.5+ | Weekly | Content Moderation |
| User Reviews | 5,000+ | Monthly | User Operations |
| Livestream Views | 20,000+ (cumulative) | Per Session | Content Director |
Channel Expansion Metrics
| KPI | Target | Tracking Frequency | Owner |
|---|---|---|---|
| Channel Partners | 50+ | Monthly | Business Development Director |
| Channel Share of Sales | 30% | Monthly | Sales Director |
| Channel Training Completion Rate | 90% | Monthly | Training Specialist |
Budget Allocation
Budget Allocation
Detailed allocation of the initial ¥2.5 million investment
| Category | Item | Amount (¥10K) | Share |
|---|---|---|---|
| Technology Development | Platform Development | 50 | 20% |
| Script Editor | 20 | 8% | |
| Maintenance & Optimization | 10 | 4% | |
| Content Production | Script Development | 30 | 12% |
| Video Production | 20 | 8% | |
| Showroom Build-Out | 10 | 4% | |
| Marketing & Growth | Designer Recruitment | 20 | 8% |
| User Acquisition | 30 | 12% | |
| Event Execution | 20 | 8% | |
| Staffing | Instructor Fees | 15 | 6% |
| Part-Time / Outsourced | 15 | 6% | |
| Other Expenses | Legal Counsel | 5 | 2% |
| Contingency fund | 5 | 2% | |
| Total | 250 | 100% | |
Budget Management Framework
Monthly Review: Submit budget requests for the following month by the 25th of each month
Overspend Alerts: Approval required for any line item exceeding its budget by more than 10%
Flexible Reallocation: Reallocate budgets across major categories at quarter-end within a ±10% limit
Risk Management
Risk Management Matrix
Identify, assess and mitigate key risks
High Risks (Priority Attention)
| Risk | Likelihood | Impact | Mitigation |
|---|---|---|---|
| Electrical Safety Incidents | Medium | Critical | Standardized script review by certified electricians, mandatory warnings in installation videos, product liability insurance, clearly defined after-sales liability terms |
| Data Privacy Breach | Low | High | Compliance with China's Personal Information Protection Law (PIPL), encrypted data storage, third-party security audits |
| Platform Monopoly Complaints | Low | Medium | Open APIs, no lock-in to Midea devices, cross-brand compatibility |
Medium Risks (Ongoing Monitoring)
| Risk | Likelihood | Impact | Mitigation |
|---|---|---|---|
| Inconsistent Designer Quality | Medium | Medium | Onboarding review, script quality scoring, rapid resolution of user complaints |
| Low Willingness to Pay | Medium | Medium | Free trial period, flexible pricing, value framing through energy-saving data |
| Shifting Technical Standards | Low | Medium | Tracking Matter/HomeOS updates, a reserved budget for technical upgrades, modular architecture |
Low-risk items (routine monitoring)
| Risk | Likelihood | Impact | Mitigation |
|---|---|---|---|
| Competitor Imitation | High | Low | Rapid iteration, brand differentiation, exclusive designer agreements |
| Seasonal Fluctuation | High | Low | Diverse script types, seasonal marketing campaigns, predictive inventory planning |
Deliverables
Deliverables
30+ deliverables across four areas: technology, content, operations, and legal
Technical Deliverables
- Script library MVP (20 free and 30 paid scripts)
- Platform source code (storefront, studio, and user account center)
- API documentation
- Server configuration guide
- Database design documentation
- Standard operating procedures for maintenance and operations
Content Deliverables
- 50 script demo videos (30-second highlights)
- Full recordings of four live renovation sessions
- 20 short-form showroom walkthroughs
- Installation guides (one per script)
- FAQs
- Designer onboarding guide
Operations Deliverables
- Standard script publishing procedure
- Standard designer onboarding procedure
- Standard user complaint resolution procedure
- Standard channel partnership procedure
- Designer training materials (slides and videos)
- Channel sales training manual
- Customer service response library
- Reporting templates (daily, weekly, and monthly)
Legal Deliverables
- Terms of Service
- Designer onboarding agreement
- Channel partnership agreement
- Privacy Policy
- Electrical safety liability clauses
- Intellectual property safeguards
- Data Security Audit Report
- Product liability insurance recommendations
Key Success Factors
Critical Success Factors
Five critical factors for successful project delivery
Technical Standardization
Why It Matters: Reusable scripts are the foundation of the business model
How We Ensure It: Build on Matter/HomeOS standards, enforce rigorous script reviews, and continuously monitor industry standards
Community Culture
Why It Matters: Designers Drive Content Creation
How We Ensure It: Fair, transparent revenue sharing (70% to creators), featured placement incentives, and regular in-person events
User experience
Why It Matters: Make Buying Easier
How We Ensure It: 3-day free trial, video demos and illustrated tutorials, 24/7 customer support, and a 7-day no-questions-asked refund policy
Brand Differentiation
Why It Matters: Build a Competitive Advantage Beyond Price
How We Ensure It: Champion energy efficiency and sustainability, position Midea as the expert in smart home scenarios, and build designers’ personal brands
Channel Collaboration
Why It Matters: Channel Partners Are Essential to the B2B2C Model
How We Ensure It: Attractive channel incentives (15% commission), comprehensive training, and joint marketing support
Our Vision for the Future
Long-Term Outlook
A strategic roadmap from a minimum viable product in 120 days to international expansion within 3 years
Vision for Years 2–3
International Expansion
Launch an English-Language Platform
Enter Southeast Asian Markets
Build Local Operations Teams
Open Ecosystem
Open APIs to Third-Party Developers
Build a Script Developer Community
Release an SDK and Developer Documentation
Industry Standards
Become the de facto standard for smart home automation scripts
Contribute to Matter standards development
Publish industry white papers and best practices
Access to Global Capital
Spin off as a standalone subsidiary
Prepare for a STAR Market IPO
Bring in strategic investors
Our Ultimate Vision
Just as the App Store transformed the mobile internet,
the Midea IoT Script Marketplace will transform the smart home industry
A paradigm shift from selling products to delivering solutions
Design Principles
Applying Logitech’s Design Principles
How six core design principles translate to the Midea IoT platform
| Logitech Principles | Midea IoT Application | In Practice |
|---|---|---|
| Product First | Script First | High-quality demo videos, clear feature descriptions, intelligent recommendation algorithms |
| Making Values Visible | Energy and Sustainability Data | An energy efficiency index on every script, annual carbon reduction reports, share of recycled materials in devices |
| Reducing Purchase Friction | Multi-Pronged Conversion | 3-day free trial, installment payments, 7-day no-questions-asked returns, bundle discounts |
| Social Proof | Multi-Dimensional Trust | User reviews, download figures, designer certification badges, industry awards |
| Personalized Experience | Intelligent Adaptation | AI-powered script recommendations, automatic device detection, tailored pricing for students and businesses |
| Mobile First | Fully Responsive | Mini Program and App, touch-optimized interface, fast-loading technology |
Next Step
Next Steps
A complete plan, from immediate actions to long-term follow-through
Immediate Actions (This Week)
- Build a core team of 3–5 across technology, operations, and content
- Define the technical architecture (evaluate Matter/HomeOS)
- Launch an open call for designers
- Define the first 20 scripts
Complete Within 30 Days
- Launch the Script Marketplace MVP
- Release the first 20 free scripts
- Onboard 5 designers
- Host the first live model home demonstration
Long-Term Follow-Through
- Hold weekly team meetings to review progress and plan ahead
- Monthly KPI review
- Quarterly strategy review
Core Belief
When these three elements come together, the platform becomes more than a place to buy—it becomes a key expression of Midea’s vision for smart living
