See the Future.
Transform advanced technology into extraordinary, tangible experiences, setting a benchmark for engaging business and consumer audiences in one space.
Watch Project FilmMake Technology Tangible
Core Challenges
As a global leader in 5G, Huawei faced the challenge of turning abstract specifications such as “low latency” and “high bandwidth” into tangible experiences. How could a single space make the technology accessible to consumers while moving enterprise clients toward meaningful business commitments?
Everyday users struggle to perceive differences measured in milliseconds. The experience needed to make those differences immediately felt.
Public education and business development have distinct needs. How could the visitor journey serve both?
A five-city touring exhibition, with just 72 hours to deliver a high-quality installation at each stop.
Three Galleries. One Progressive Journey.
From sensory impact to practical understanding and a vision of the future, we designed a complete journey that turns initial interest into business opportunity.
Real-time cloud-rendered racing
Turn “low latency” into a race visitors can win or lose. Participants compete in cloud gaming races over 4G and 5G networks, with haptic seats making the difference in speed physically tangible.
Digital twin sandbox
Showcase the value of 5G in industries such as smart ports and mining. Enterprise clients can simulate deployments on an interactive scale model and see efficiency gains and cost savings in real time.
A Holographic Vision of 6G
Position Huawei as a leader in the future of communications. Through a holographic interactive wall, visitors use gestures to explore how 6G could connect satellites, deep-sea equipment and personal wearables.
Innovation in Technical Architecture
Built on Huawei’s robust technology infrastructure to deliver a seamless, secure exhibition experience that can be replicated across locations.
5G Network Slicing
Dedicated network slices for each experience zone allow bandwidth-intensive applications, including racing games and digital twins, to run independently without interference.
HarmonyOS Security Framework
A distributed security architecture de-identifies facial recognition and location data at edge nodes to safeguard visitor privacy.
Cloud Exhibition
Once the physical tour concludes, every experience can be deployed to the cloud with a single click, creating an online exhibition that stays open.
The Qingmei Future 4E Methodology
An interactive marketing model designed for B2B technology brands
Engage
Spark immediate interest through sensory impact and inspire participants to share.
Education
Translate abstract technology into tangible business value and real-world applications.
Empower
Equip enterprise clients with value assessment tools to advance internal decision-making.
Extend
Extend the marketing lifecycle through a cloud exhibition and a lasting library of content.
