Corporate Culture Design
We help organizations build distinctive cultures, translating abstract values into a visual language people can connect with.
01 — About the Service
Define What Your Organization Stands For
Corporate culture brings together an organization's vision, mission, values and strategic positioning. It defines what the organization stands for and guides its decisions and actions.
A coherent cultural framework builds shared understanding and a clear sense of direction. Defining its principles requires a structured approach and specialist expertise.
Qingmei Future helps organizations define the principles at the heart of their culture. Through in-depth research, strategic analysis and synthesis, we clarify who they are, where they are going and how they will get there.
From corporate identity (CI) to mind identity (MI), we provide comprehensive consulting to help organizations develop their culture.
02 — Core Services
What We Offer
Corporate Vision Development
Define your organization's long-term direction, articulate its future and establish clear strategic goals and a path forward.
Mission & Positioning
Articulate your organization's purpose, its role in the industry and its responsibility to society.
Core Values Framework
Distil your core beliefs into a coherent values framework, creating shared cultural principles and standards of behavior.
Corporate Strategy Review
Analyze industry trends and the competitive landscape to define a growth strategy, set phased objectives and map a clear path to implementation.
Mind Identity System
Develop an MI (Mind Identity) system that gives abstract principles a clear structure, making them easier to communicate and put into practice.
Culture Handbook Development
Consolidate the organization’s cultural principles into a comprehensive handbook that guides management practices and employee behavior.
03 — Our Process
How We Work
Research the organization in depth, interview leaders and key employees, and assess industry conditions and competition to understand the current culture and identify challenges.
Review the organization’s evolution, assess its core strengths and clarify its strategic positioning to lay the foundation for a coherent cultural framework.
Work with the core team through collaborative culture workshops to articulate a vision, mission and values, establishing a framework of shared principles.
Build a comprehensive cultural framework, including CI and MI systems, to create a cohesive, clearly structured culture.
Develop culture handbooks, employee codes of conduct and related documents, turning shared principles into practical management tools.
04 — Selected Work
Our Work in Practice
TechnologyTencentTech for Good
Financial servicesChina CITIC BankIntelligent Applications
ManufacturingSAIC MotorA World-Renowned Automotive Company
EducationCheung Kong Graduate School of BusinessGlobal Outlook
05 — Our Consulting Philosophy
Our approach
Culture must serve strategy. We begin with strategic objectives to ensure that cultural principles support the organization’s direction.
Culture is not invented from scratch. We explore the organization’s history, its founders’ beliefs and defining moments in its development to uncover its authentic cultural DNA.
From vision and mission to values and codes of conduct, we build an integrated framework of principles—not a collection of disconnected slogans.
Principles must translate into action. We turn abstract cultural ideas into practical management tools and behavioral guidelines that embed culture in everyday work.
06 — Capabilities
Our Expertise
Strategy Consulting
- Corporate Strategy Planning
- Industry Analysis and Positioning
- Competitive Landscape Research
- Growth Roadmap Development
- Strategic Objective Setting
- Business Model Review
Culture Diagnosis
- Corporate Culture Research
- Organizational Interviews and Analysis
- Current Culture Assessment
- Issue Identification and Diagnosis
- Culture Gap Analysis
- Recommendations for Improvement
Core Principles Framework
- Vision and Mission Development
- Core Values Definition
- Defining the Corporate Ethos
- Business Philosophy Development
- Code of Conduct Development
- Structuring Cultural Principles
Identity System
- CI — Corporate Identity System
- MI — Mind Identity System
- BI — Behavior Identity System
- Cultural Framework Design
- Culture Handbook Development
- Alignment with Management Systems
07 — Project Metrics