LOGO & IDENTITY / Logo and brand identity
Lily Bio·Natural Skin Care and Biotechnology
PROJECT BACKGROUND / project background
NOVDEW (Lily Bio) is a cosmetics brand originating from the United States that focuses on natural skin care and biotechnology. The project focuses on the brand positioning of natural ingredients and scientific research and innovation, establishing a visual identity with geometric letters, silver gray and blue, and exploring its application in products, space and communication.
DESIGN CONCEPT / Logo concept
The logo idea of "NOVDEW" comes from "New Dew". The design uses a monogram as the main body, and through a restrained geometric structure, it connects the brand's natural skin care positioning and technological attributes.
A blue triangle is embedded in the letter V, which serves as a visual reminder of the logo. It corresponds to the design meaning of dewdrops and vitality of life, forming a clear color contrast in the silver-gray word mark.
The image shows the complete word mark. The silver-gray letters maintain the main order, while the blue elements form local identification.
IDENTITY LANGUAGE / identification rules
The brand name uses a modern geometric sans-serif font with concise fonts and balanced proportions, and is arranged horizontally to maintain visual stability. The subtitle "natural cosmetics" uses a slim font to form a hierarchy with the main wordmark.
The blue triangles are clustered within the letter V as local identification cues. It is used in combination with the main letters to maintain the overall unity of the logo.
Silver gray constitutes the main body, blue is used for embellishment, and white is responsible for the background and white space. Establish recognition through limited colors rather than adding decoration.
silver gray #8A8A8A
Subject identification colorblue #00A3E0
local identification elementwhite #FFFFFF
Background and white spaceThe color values follow the original project description; the material, lighting and screen display in the picture may give a different look and feel.
APPLICATION STUDIES / Application display
The word mark is used on product bottles and outer packaging, combining white, natural materials and white space to display the brand image. By unifying the word mark and information level, the visual expression of different products is connected.
The door logo, in-store display and communication images all use the same word mark to maintain continuous identification of the space entrance and product touch points.
Outdoor images form an information hierarchy with brand names, products and characters. Different frames continue the same recognition language, showing how the logo is used in communication scenarios.
The original project description also proposed extension directions such as press conferences, exhibitions, annual reports, gift boxes, guides and brand experience stores. These are application ideas, and the content shown on this page is subject to the existing pictures.
Dynamic expressions explore the shimmer of water droplets or the condensation of dewdrops around blue elements. In subsequent production, the consistency of the word mark structure and color recognition should be maintained.
The geometric word mark, silver-gray main body and blue partial elements form an identification language, and the application relationship is demonstrated through product, space and communication renderings. The above pictures are design displays, and the renderings are not regarded as proof of market performance or actual implementation.
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