The China Digital Economy Industry Alliance (CDEIA) was jointly founded by national-level technology institutions, internet companies and industry associations. Its mission is to advance the market-based allocation of data as a factor of production, the build-out of digital infrastructure, intelligent manufacturing and collaborative industrial innovation.
The identity centers on technological sophistication, openness and the authority of a national organization. The result is a visual symbol system suited to international communication and expressive of the spirit of “Digital China.”
design concept
Built on the concept of a “Data Ring,” the mark is formed by sets of evenly spaced line segments arranged into a radiating circle, evoking the flow, connection and co-creation of data. The ring represents the circular ecosystem of the digital economy and the alliance’s nationwide spirit of open collaboration and shared development. The composition balances order with a sense of the future, expressing the systemic logic and technological order of the digital age.
graphic language
Radiating ring: data flow and industrial interconnection, forming the energy field of a digital ecosystem. Central negative space: the convergence of information at the core of data intelligence. Progressive circular rhythm: the tiered diffusion of digital technology and industrial collaboration. Equidistant spacing: rationality, precision and international standardization. Together these elements form a visual grammar of technology × systems × collaboration, an abstract emblem of the digital economy.
Fonts and composition
The acronym CDEIA is set in a geometric sans-serif (such as Gotham or Helvetica Neue), conveying technological rigor and international reach. The Chinese name uses a clean Hei typeface (such as Source Han Sans or FZLanTingHei), reinforcing the authority of a government-affiliated alliance. The symbol-to-type ratio is 1 : 1.3. The symbol-left, type-right lockup ensures visual balance and legibility in bilingual Chinese–English communication.
color system
Primary Digital Blue #4B7A83: data technology, intelligence and reason. Secondary Gray Blue #A8B8BC: used for layering and background structure, adding technological depth. Neutral Black #202020: strengthens legibility and official authority. White background: openness, clarity and a future orientation. The cool, rational palette combines the character of digital technology with that of a national organization. It also meets the professional demands of international conferences and academic communication.
Application and extension
The identity system applies to the following: Key visuals for national conferences, policy launches, digital expos and international forums. Alliance documents, report covers, websites, data platforms and digital reports. Membership certificates, licensing systems, brand displays and media communications. Digital interfaces and motion, where the ring can rotate and pulse to express the flow of data. The graphic structure also extends independently into supporting patterns for page grids and background textures, forming a unified digital visual language.
brand meaning
The mark distills three core values of China’s digital economy. Open Alliance: the ring as an ecosystem of connection and collaboration. Data Power: radiating lines as the circulation of information and value. Smart Future: a rational structure expressing the technological order of the digital age. More than an institutional logo, it is a visual symbol of a national digitalization strategy. It represents China’s participation, co-creation and leadership in the global digital economy.
Improper Usage (Protection Specification)
Do not alter the number, spacing or angle of the ring’s lines. Do not change the proportions of the primary blue palette. Do not add drop shadows, gradients or effects. Do not rotate or skew the mark. Maintain clear space of at least 20% of the symbol’s diameter. Minimum width: 28 mm.
design results
Since the launch, CDEIA has achieved a unified visual identity across national digital-economy summits and international cooperation forums. Its radiating ring structure is widely used in digital environments and data-visualization systems, and the industry has called it “the standard visual template for Digital China brands.” Qingmei Future has included the design as an exemplary case in its Visual Systems for Technology and Policy Institutions collection. There it stands as a representative work of modern, systematic identity design for national organizations.