3HGB is a high-tech group advancing innovation at the intersection of intelligent technology, healthcare and green energy.
The brand is built on three principles: Health, Humanity and Harmony. As the group expands globally, its identity must unite technological precision, ecological balance and human warmth.
The goal was to create an international, enduring visual identity that works across industries, reflects the group’s diverse businesses and supports its ambitions in future technology.
design concept
Built around energy circulation and intelligent connections, the logo uses a pentagonal framework to represent a collaborative ecosystem. Five curved elements interweave into a fluid, closed loop, expressing the exchange between technology innovation, healthcare, and environmental and energy businesses. A gradient glow at the center suggests a core of intelligence and an engine of innovation. The result combines the flow of life with the pulse of technology.
graphic language
Five-part ring: Represents the company’s five core dimensions—technology, health, environmental responsibility, innovation and harmony. Flowing lines: Suggest energy transfer and collaboration across disciplines. Luminous core: Expresses the driving force of technological innovation. Circular composition: Reflects the continuous, sustainable cycles of an ecosystem. The overall form balances technological energy with human warmth, bringing logic and emotion together.
Fonts and composition
The 3HGB wordmark uses a geometric sans serif with rounded letterforms for an approachable technological character. Consistent stroke weights echo the flowing lines of the symbol. The inward-facing semicircular openings of the G and B create visual symmetry with the symbol, suggesting a closed system and interconnected data. Neutral gray #707070 lends the wordmark a professional, international presence.
color system
Technology blue #4A7FCF signifies intelligence and trust. Energy orange #F28C37 represents innovation and vitality. Ecological green #8CC84B conveys sustainability and environmental care. Fusion purple #7058A3 expresses collaboration across disciplines and advanced technology. Neutral gray #707070 reinforces clarity and coherence. Together, these colors form an energy-inspired gradient system that reflects the brand’s connected businesses and focus on the future.
Application and extension
The identity works across technology showrooms, product packaging and smart device interfaces; medical technology exhibitions, academic forums and corporate publications; app icons, data platforms and digital interfaces; and architectural signage and promotional films. The ring can also become a standalone energy pattern for motion backgrounds and interactive interfaces.
brand meaning
The logo expresses 3HGB’s brand philosophy: Tech Power—intelligent innovation shapes the future; Humanity Core—technology serves life; Green Harmony—progress supports a sustainable world. The identity conveys intelligence in motion and energy in harmony, expressing a future in which technology and humanity advance together.
Improper Usage (Protection Specification)
Do not alter the pentagonal proportions or spacing between elements. Do not change the gradient direction or substitute the core colors. Do not add shadows, outlines or skew effects. Maintain clear space on all sides equal to at least 25% of the logo’s height. Minimum reproduction width: 28 mm.
design results
Following the launch, 3HGB achieved a significant increase in brand awareness across medical technology and green energy. The ring system was adopted throughout the sub-brand architecture, creating a clear, cohesive group identity. Designed by Qingmei Future, the project was selected for the Global Technology and Ecology Brand Identity Annual and recognized as an exemplary fusion of human-centered technology and sustainable aesthetics.