How should an English-language annual report be designed?

Define the Task First

Let language, information hierarchy, and layout work together for international readers. At project start, review current materials and typical scenarios together to identify where problems occur, who they affect, and which existing content should continue.

Three Stages of Work

What to Prepare Before We Talk

• Target markets, working languages, and local business context
• Brand names, terminology, and releasable company facts
• Local approval contacts, production methods, and delivery formats

Representative samples are a good place to start. Past versions, real-world photos and typical feedback illustrate the problem better than style references alone; any missing information can be gathered during project discussions.

How We Discuss and Review

• Language: Are names, terminology, tone, and number formats consistent?
• Context: Can readers understand the product, company, and partnership approach?
• Delivery: Are typefaces, images, files, and update methods suited to local use?

Each review round records confirmed directions, required changes and who owns them. Before moving to the next phase, we clarify which materials the changes affect, so strategy, design and implementation stay connected.

Deliverables to Discuss

English content structure, glossary, sample chapters and versioned files.

Specific quantities, content depth, production scope and timing are determined by project materials and usage conditions. At delivery, we also record file versions, usage instructions and ongoing maintenance responsibilities.