Corporate Brochure and Annual Report Design
From content architecture to print production, we create brand assets designed to be read, produced and put to work.
Content First
Designed for Purpose
Editorial and print-production standards bring clarity, credibility and lasting value to your content. A record of the brand and a tool for sales.
Brochure design connects content planning, layout, proof approval and print coordination around project information, reading contexts and production requirements.
Tsinghua University
Tsinghua University Annual Report
Challenge
A dense volume, a tight schedule and a fixed budget. The report needed to maintain brand consistency across channels while balancing readability and portability. Color accuracy between proofs and the print run was critical.
Approach
A content-first editorial approach, supported by an expandable grid and modular components. Proofing for key pages, a spot-color strategy and a production manual developed with the printer brought consistency from first proof to final print run.
Results
Content, layouts and production files are organised around reading contexts. Deliverables are defined by the agreed project scope.
Information structure and content planning
Key-page and colour approval
Milestone reviews and approval
Vanke
Vanke Property Brochure
Insights
The brochure focuses on a way of living rather than individual selling points. A square format and expansive on-site photography bring out the proportions and light of each space, with a restrained visual language throughout.
Execution
Plan spacing and image–text relationships for the reading context, then agree proofing requirements for paper, colour and cover finishes. Production specifications follow approved project records.
Reading hierarchy and image–text relationships
Total Timeline
Proof approval and print coordination
An 8-Step Process
From strategy to delivery, we make sure every design is ready to produce and put to use.
Discovery
We immerse ourselves in the project's background, target audience, and use cases, gathering and organizing content to define the brochure's core objectives and communication strategy.
Content Planning
We build a clear content architecture and information hierarchy, mapping chapters, page allocation, and information flow to set the narrative rhythm and reading experience.
Visual Concept
Drawing on the brand's tone and the nature of the content, we propose a visual direction, exploring color systems, type pairings, layout styles, and graphic language.
Layout Design
We establish the grid system and design guidelines, then design every page type, from cover and contents to interior spreads and back cover, to ensure visual consistency.
Content Production
We compose content within the design framework, color-correct and size images, refine typography, and create infographics and supporting graphics.
Print Specification
We select paper stocks, define printing techniques, and plan the binding. We work through technical details with the printer and prepare print-ready files, all while keeping costs in check.
Proofing
We produce the first round of print proofs, checking color accuracy, paper feel, and binding quality, then review them with you and fine-tune based on your feedback.
Production Run
We oversee mass production with ongoing quality control, spot-checking finished copies against the approved proof, and support you through final delivery.
More Work
Clear process and scope guide each page, based on approved content.
Communicate and approve deliverables at each stage, from planning to print coordination.