INDUSTRIES Industry topics
Diversified Conglomerates
Establish brand architecture, naming hierarchy, and content rules to create common ground for identity and communication across businesses.
Start with Industry Priorities
Establish brand architecture, naming hierarchy, and content rules to create common ground for identity and communication across businesses.
Group, business, and sub-brand relationships. First distinguish communication tasks across institution, product, service, and space, then determine shared brand information and design rules.
Turn Industry Challenges into Practical Materials
- Business structure, product lines, and future direction
- Existing brand materials and most-used touchpoints
- Customer interviews, sales feedback, and major competing brands
Select representative existing touchpoints and document the difficulties readers and users encounter. Compare materials and contexts to identify where content needs clarification, design standards are needed or applications should be refined.
Connect Strategy, Design and Application
Shared Brief
Define business objectives, target audiences, usage contexts and delivery requirements to create a brief that all disciplines can work from.
Key Prototypes
Compare directions through representative pages, packaging or key points within a space, reviewing content hierarchy and design expression together.
Implementation and Maintenance
Deliver final files alongside usage guidance and clear maintenance responsibilities, with a version structure that supports future updates.
Explore Your Specific Challenge
Related Work and Capabilities
The links below draw on existing project materials on this site, making it easy to compare related design expression and applications.
CONTINUE READING Further Reading
Find your next step, starting with the question at hand.
When you get in touch about a project, it helps to share your business context, existing materials, primary use scenarios and the problems you want to solve. We'll use this to discuss scope and how we might work together.
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