AUTOMOTIVE & MOBILITY Automotive & Mobility
Connecting corporate brands,
products and mobility experiences.
For automotive companies, products, and mobility services, we integrate strategic research, brand identity, industrial design, digital interaction, retail environments, and content—translating corporate vision into vehicles and customer touchpoints.
Corporate Brand · Industrial Products · Digital Interaction · Retail & Communication
OUR PERSPECTIVE / Industry & Design
Integrated Design Expertise,
For Interconnected Challenges.
Automotive and mobility projects connect companies, vehicle models, equipment, digital services, retail and owner communications. A shared brand direction needs to carry through product information, launch content, websites, screens and physical experiences. Qingmei Future organizes design around the relationship between company and product, the intended audience and the task at hand, giving every touchpoint a common strategic and visual foundation.
Our integrated capabilities span strategy and research, visual communication, product and industrial design, digital and interaction design, spatial design, AI content and marketing communications. Disciplines work together to examine the user journey and evaluate proposals through prototypes, product materials and sample applications. A project can begin with corporate and vehicle brand architecture, or focus on a launch, a retail experience or a set of service touchpoints.
From discovering a vehicle to experiencing the product, visiting a retailer and using its services, does the brand feel consistent throughout?
Within One Project,
Disciplines Working Together
For a new vehicle and its related service touchpoints, strategic research defines the roles of the company and the model. Visual design establishes guidelines for model content and the product family. Industrial and interaction design coordinate equipment, screens and status indicators. Digital design shapes vehicle selection and access to information. Spatial design connects displays, experiences and wayfinding. Communications design develops launch and owner content. Product, brand and channel teams share these outputs, updating them as vehicle ranges and market needs evolve.
SELECTED PROJECTS / Work
Understand how design translates into application through our projects.
Read brand identity, professional materials, digital, and spatial projects within a shared industry context.
Mercedes Benz Chrysler
Brand Identity Project
Explore project materials showing corporate identity across brand and spatial applications.
View project material
NIO
Websites & Cross-Platform Visual Design
Explore design materials covering vehicle content, digital interfaces and visual expression across devices.
View project material
ideal car
Websites & Cross-Platform Visual Design
See how product information and visual systems are structured across websites and digital applications.
View project material
NIO
Brand Brochure Design
Explore content structure, layout and product presentation in brand brochures.
View project materialImages sourced from existing project materials on this site, representing the corresponding design categories. For detailed content and project scope, visit the project page.
INTEGRATED CAPABILITIES / Capabilities
Interdisciplinary expertise spanning strategy through touchpoint design.
Brand, product, digital, spatial, and communications work within a unified framework, creating interconnected design outcomes.
01Strategy and Research
We study the relationships between the company, product ranges, vehicle models and key markets to define audiences and the brand proposition. Research, interviews and touchpoint reviews inform product family architecture, a core narrative and phased recommendations, creating a shared strategic foundation for launches, digital experiences, retail and owner communications.
Main deliverables Company & User Research | Vehicle Positioning | Product Family Architecture
02Visual Communication Design
We define the relationship between corporate and vehicle identities, building systems for logos, typography, color, imagery and layout. These principles extend across vehicle information, launch assets, websites, retail and service materials. Representative applications help us test shared assets and product differentiation, supporting content updates for new models, facelifts and different markets.
Main deliverables Logo & Visual Identity | Vehicle Visual Systems | Brochures & Launch Assets
03Product & Industrial Design
We explore form, materials, colors, identification and use contexts across products, charging infrastructure, service equipment and product families. Industrial design develops alongside brand, interface and spatial information design. Concepts and prototypes help teams assess how people interact with equipment, while collaboration with R&D, engineering and fabrication teams establishes the requirements for implementation.
Main deliverables Product & Equipment Concepts | CMF | Design Language for Charging & Service Touchpoints
04Digital and Interaction Design
We design information, visuals and interactions for vehicle discovery, product comparison, test-drive enquiries and related screens. We structure product content, task flows, components and status feedback, using prototypes to review proposals with product, content and technology teams. This connects user journeys across websites, campaign pages and individual digital services.
Main deliverables Vehicle Selection & Brand Websites | Screen Interfaces | Components & Interactive Prototypes
05Spatial & Environmental Design
We explore product displays, reception, circulation and wayfinding for showrooms, experience stores, exhibitions and service areas. Brand identity, vehicle information, digital content and physical materials come together in prototypes shaped by site, fabrication and operational requirements, connecting the physical experience with launches, websites and product literature.
Main deliverables Retail & Display Information | Wayfinding | Exhibits & On-site Materials
06Artificial Intelligence and Content Creation
Using official product information and brand assets, we explore visual themes, film and imagery, and content variations. AI tools can support concept development and content production, with product information and official release materials confirmed by the relevant teams. Creative direction, asset guidelines and repeatable workflows support ongoing updates across vehicles and markets.
Main deliverables AI-generated Creative & Imagery | Launch Assets | Creative & Versioning Guidelines
07Marketing and Social Media Communication
We develop content plans by audience and channel, connecting vehicle launches, industry engagement, retail and owner communications. Brand, product, digital and spatial design extend into editorial content, film, social media and event materials. A consistent identity and accurate product information create a lasting library of content assets.
Main deliverables Vehicle Launches | Digital & Social Content | Owner & Event Materials
Projects organize professional teams and deliverables around actual tasks. Research, strategy, design, and implementation share materials and phase outcomes, with related disciplines advancing collaboratively at key reviews.
AREAS OF WORK / Our Practice
Bringing Disciplines Together Around Industry Needs.
Translate business, product and user challenges into focused research questions, design briefs and practical applications.
Corporate & Vehicle Brands
We define the roles, naming and shared assets across the company, product ranges, vehicle models and variants. Vehicle pages, launch materials and retail prototypes help test identity and information hierarchies, establishing principles that express the corporate brand while bringing each product's distinct qualities into focus.
Explore Relevant CapabilitiesVehicle Launches & Communications
We shape the narrative from brand proposition to product detail around the product's stage of development, launch audience and channels. Visual themes, editorial content, film, presentations and on-site materials are coordinated across pre-launch, live and follow-up communications. Product teams confirm performance, specifications and descriptions of real-world use.
Explore Relevant CapabilitiesDigital Vehicle Selection & Product Communications
We structure website sections, pages and content templates around product discovery, vehicle comparison, information search and enquiries about test drives and experiences. Specifications, imagery, feature descriptions and interaction feedback are organized and tested through interactive prototypes. Product, content and development teams agree the scope of implementation and ongoing maintenance.
Explore Relevant CapabilitiesIn-vehicle & Screen Experiences
We explore information hierarchies, system states, visual language and contexts of use for in-vehicle interfaces and related screens. Interface prototypes and design components help teams assess brand consistency and interaction feedback. Client teams confirm product functionality, vehicle systems and validation requirements, with design and technical responsibilities defined in the project brief.
Explore Relevant CapabilitiesRetail & Charging Services
We connect brand identity, wayfinding and digital content across showrooms, experience stores, charging facilities and service areas. Spatial circulation, product information and equipment signage respond to each location and service task. Actual specifications and on-site prototypes help assess legibility and maintenance requirements, creating continuity across service touchpoints.
Explore Relevant CapabilitiesOwner Communications & International Markets
We establish consistent content and identity guidelines for vehicle delivery, user guidance, service enquiries, owner events and market-specific materials. Shared brand assets are distinguished from versions tailored to local languages, vehicles and services. Documents, digital content and event templates support ongoing communication with owners.
Explore Relevant Capabilities
NIO · Product Design Work
Explore automotive product projects on our Industrial Design services page.
Explore Related WorkNIO · Brand Brochure Design
Explore content structure, layout and product presentation in brand brochures.
Explore Related WorkHOW WE WORK How we work
Research, strategy, and implementation move seamlessly forward.
Phase reviews simultaneously address content, design, and application conditions, enabling disciplines to advance toward shared goals.
Define Corporate & Vehicle Objectives
We discuss the brand's current stage, vehicle plans, target markets and priority touchpoints, and review product information and existing brand materials. Participating teams, product information owners, design scope and milestones are agreed, connecting corporate direction with specific launch, digital or spatial projects.
Understand Users & Their Journeys
We map the information people need at each stage, drawing on target audiences, product communications and purchasing or service journeys. We identify issues in corporate and vehicle messaging, channel continuity and touchpoint applications, establishing content priorities and design principles to inform strategy.
Set the Strategy & Creative Direction
We agree the brand proposition, each vehicle's role, the core narrative and visual direction, then test them through launch, website and retail prototypes. Management, product, marketing and service teams align on shared rules and differentiated content, creating a clear basis for design and implementation.
Develop Designs & Review Prototypes
We develop identity, content, digital or spatial design, supported by key pages, film scripts and on-site prototypes. Product teams confirm specialist information, while technical and fabrication teams review implementation requirements. Feedback is recorded at each review, with clear distinctions between concept studies, approved designs and versions released for use.
Coordinate Implementation & Handover
We review assets, file specifications, component guidelines and site requirements with content, product, development, spatial design and operations partners. Launch or deployment is organized around priority touchpoints, supported by design guidance, asset inventories and version histories so teams can apply brand and product content accurately across channels.
Maintain the System & Review User Feedback
We review content completeness, identity consistency and working processes against actual use, vehicle updates and verified service feedback. Pages, materials and spatial information requiring changes are documented, and templates and guidelines are updated to support ongoing product and market activity.
- Strategy & Vehicle Architecture
- A review of the brand, target audiences, corporate and vehicle brand architecture, core narrative and recommendations for each phase, defining shared product-family assets and the distinct role of each model.
- Identity & Launch System
- Visual guidelines, creative themes, vehicle content structures, and film and communication templates, with versions, formats and usage defined by the launch channels and available product information.
- Digital Experience Deliverables
- Website or campaign information architecture, key pages, task flows, interface components and content templates, delivered as design files that support collaboration across product, technology and operations teams.
- Spatial & Service Applications
- Information hierarchies, wayfinding, on-site materials and owner communication templates for retail and exhibition settings, reviewed against site, fabrication, deployment and maintenance requirements, with implementation responsibilities clearly assigned.
- Assets & Handover Documentation
- Source file inventories, image assets, version histories, market adaptation guidelines and team guidance to support vehicle updates, regional applications and ongoing service communications.
WORKING TOGETHER / Collaboration
Build a complete system beginning with current tasks.
We tailor collaboration to your organization's stage, product roadmap, and priority touchpoints, clarifying professional roles and continuous application methods.
Corporate & Vehicle Brand Development
For comprehensive brand transformations, new vehicle launches or the development of product families. We begin with corporate positioning, vehicle relationships, target audiences and key markets, defining shared assets, product roles and the core narrative before establishing identity and content guidelines. Launch, website and retail touchpoints provide practical tests, with design phased around vehicle plans. Product information, phase objectives and participating teams are agreed at the outset, giving the corporate brand and individual vehicles a shared foundation for communication.
Launch & Key Touchpoint Coordination
For projects bringing together vehicle launches, digital campaigns, exhibitions, experience stores or service facilities. Working from defined product information and user tasks, we coordinate visual design, content, interfaces and on-site information, developing proposals through scripts, prototypes and mock-ups. Product, marketing, technology, spatial design and fabrication teams review implementation requirements and agree responsibility for delivery and updates at each touchpoint. Scope and schedules reflect official materials, actual site conditions and the product's stage of development.
Ongoing Owner & Multi-market Communications
For companies regularly updating vehicle content, developing owner services or expanding into international markets. We create an asset inventory spanning product information, communication materials, digital components and service documents, maintaining shared identity guidelines alongside market-specific versions. Templates support new models, facelifts, regional events and service updates, with clear responsibility for product approval, brand review and content maintenance. Ongoing work is organized around defined tasks and periodic reviews, with version histories and handover records that support future use.
Product Information & Launch Coordination
We establish a content approval process across product, brand, marketing and design teams. The relevant client leads verify vehicle names, specifications, performance, launch information and service content, providing confirmed information for design. Product document versions are linked to launch, website and retail materials to reduce missed updates across channels.
Adaptation for Domestic & International Markets
We first define target markets, vehicle ranges, languages, service conditions and touchpoints, then adapt brand and product content accordingly. Naming, terminology, imagery, layouts and digital pages are reviewed, distinguishing shared identity guidelines from market-specific content. International applications are planned around available information and collaboration requirements, with clear responsibility for updating each version.
Long-term Product & Brand Assets
Vehicle imagery, communication materials, interface components, retail templates and owner information are organized in an asset inventory that teams can maintain. File naming, versions, usage and approval processes are defined, with existing guidelines reviewed for new products, facelifts and market expansion. Handover and team training support continued use, while feedback informs updates to the guidelines.
PROJECT QUESTIONS / Collaboration Questions
Clarify key questions before the project begins.
Build specific collaboration scope around materials, professional roles, and application conditions.
Which touchpoints can an automotive brand project cover?
Projects can cover corporate and vehicle positioning, visual identity, launch content, digital interfaces, exhibition environments and owner engagement. Each project defines its scope and the responsibilities of all partners.
How is the scope of an international automotive project defined?
We begin by confirming target markets, audiences, languages and touchpoints, then discuss brand expression, digital content and visual adaptation. Market and project requirements are established from the available information.
How can AI-assisted content be used in automotive projects?
AI can support concept exploration, visual production and content variations. Its role is chosen according to the objectives, source materials and review process, with a clear distinction between the agreed deliverables and their use in practice.
Can the corporate brand and a new vehicle be designed in phases?
Yes. We can first define their brand relationship and shared assets, then develop the vehicle's expression and key touchpoints around the product plan. Brand guidelines, product content and launch assets are aligned, giving future website, retail and service materials an agreed foundation. Each phase is defined by the actual project requirements.
How can charging stations and service facilities become part of the brand system?
We consider equipment appearance, brand markings, screen interfaces, operating instructions and spatial wayfinding within a shared service context. The design scope reflects the actual equipment, site and maintenance requirements. Product, technical and implementation teams take part in reviews to establish a clear connection between the facilities and the corporate brand.
What materials should we prepare before working together?
Start with an introduction to the company and its vehicles, existing brand guidelines, target markets, product information, priority touchpoints and key milestones. Interface or spatial projects also require system and site details, while film and imagery projects require clarity on available product assets. Deliverables and content owners are confirmed at the outset.
CONTINUE EXPLORING
Integrated Capabilities
Explore how strategy, AI, visual and product design work together with digital, spatial and service design.
Explore Our CapabilitiesResearch & Insights
Explore perspectives on brand strategy, AI marketing and brand design.
Explore InsightsIn China and Beyond
Explore how design connects target markets, languages, brand assets and real-world touchpoints.
Explore Our International WorkLet’s start with your industry
and the challenge at hand.
Bring an overview of your company or organization, product and service information, existing brand assets and priority touchpoints. Together, we will clarify the challenge, identify the expertise needed and define deliverables for each phase.
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